The 8 Best HubSpot CRM Alternatives in 2026
Looking for an alternative to HubSpot CRM? Below we compare the best sales & marketing alternatives by pricing, free tiers, and what each is best for — so you can pick the right fit for your budget and stack.
Category
Sales & Marketing
HubSpot CRM pricing
Free tier available
Free tier
Yes
Alternatives
8 compared
Why look for a HubSpot CRM alternative?
HubSpot CRM is a solid sales & marketing choice, but it isn't the right fit for everyone. The most common reasons teams evaluate alternatives:
- −Professional tier is expensive
- −Can feel bloated for simple use cases
- −Features locked behind higher tiers
HubSpot CRM vs Alternatives — Quick Comparison
| Tool | Pricing | Free tier | Rating |
|---|---|---|---|
| HubSpot CRMYou searched | Free · paid from $15/mo | 4.6 | |
| Mailchimp | Free · paid from $13/mo | 4.3 | |
| Brevo | Free · paid from $9/mo | 4.3 | |
| Apollo.io | Free · paid from $49/mo | 4.2 | |
| Launch10 | From $59/mo | — | 4.3 |
| Lemlist | From $63/mo | — | 4.1 |
| ActiveCampaign | From $15/mo | — | 4.1 |
| Clay | From $149/mo | — | 4.1 |
| Klaviyo | From $20/mo | — | 4.1 |
Top HubSpot CRM Alternatives, Explained
1. Mailchimp
Free tier4.3· Free · paid from $13/moMailchimp pioneered self-serve email marketing and remains the most widely used platform, especially for content creators and e-commerce. The free plan supports up to 500 contacts and 1,000 sends/month. Known for its intuitive template builder, audience segmentation, and native integrations with Shopify, WordPress, and hundreds more. Paid plans unlock A/B testing, predictive segmentation, and dedicated onboarding.
- Most recognizable brand — easy integrations everywhere
- Excellent drag-and-drop editor
- Strong e-commerce integrations
2. Brevo
Free tier4.3· Free · paid from $9/moBrevo (formerly Sendinblue) is a budget-friendly alternative to Mailchimp, pricing by emails sent rather than contacts stored. The free tier allows unlimited contacts and 300 emails/day — perfect for early-stage startups. Paid plans scale affordably: $9/mo for 5,000 emails. Supports transactional email, SMS, WhatsApp campaigns, marketing automation, landing pages, and a built-in CRM.
- Unlimited contacts even on free plan
- Priced by emails sent — very cost-effective
- Transactional + marketing email in one
3. Apollo.io
Free tier4.2· Free · paid from $49/moApollo.io is a sales intelligence platform that combines a massive B2B contact database (275M+ people, 73M+ companies) with outreach automation. Founders use it to find decision-makers, verify emails, and run automated cadences — all in one tool. The free plan includes 5 email exports/month and 50 mobile numbers, making it useful even before paying. Integrates natively with Salesforce, HubSpot, LinkedIn, and Gmail.
- Massive contact database (275M+)
- Free tier genuinely useful for prospecting
- All-in-one: data + engagement + analytics
4. Launch10
4.3· From $59/moLaunch10 is a full-funnel customer acquisition system built for founders. Unlike landing page builders that stop at the page, Launch10 handles everything: landing page creation, Google Ads campaign setup, conversion tracking, and performance analytics — all connected automatically. Describe your business, and Launch10 builds your funnel. Go live in 10 minutes. Every lead is traced back to the exact ad that brought them, and a plain-English dashboard shows which ads bring customers and which waste money — so founders can stay focused on building their product.
- Full funnel live in 10 minutes
- Auto-configured conversion tracking
- Lead-to-ad attribution out of the box
5. Lemlist
4.1· From $63/moLemlist is the go-to tool for founders doing outbound sales — cold email with hyper-personalization (custom images, videos, dynamic variables), LinkedIn automation, and AI-assisted sequence writing. Unlike newsletter tools, Lemlist is focused on lead generation and B2B outreach. It includes a built-in B2B lead database (450M+ contacts), email warm-up (Lemwarm), and deliverability tools to land in inbox, not spam.
- Best-in-class personalization for cold email
- LinkedIn + email multichannel in one tool
- Built-in email warm-up included
6. ActiveCampaign
4.1· From $15/moMarketing automation with CRM features attached.
- Powerful visual automations
- Good deliverability
- CRM included at higher tiers
7. Clay
4.1· From $149/moData enrichment and outbound research run as a spreadsheet.
- Chains dozens of enrichment sources
- Very powerful for GTM research
- AI research agents
8. Klaviyo
4.1· From $20/moEcommerce marketing automation built on customer data.
- Best-in-class ecommerce segmentation
- Deep Shopify integration
- Strong revenue attribution
Frequently Asked Questions
What are the best alternatives to HubSpot CRM in 2026?⌄
The best HubSpot CRM alternatives in 2026 are Mailchimp, Brevo, Apollo.io, Launch10, Lemlist. Each is a sales & marketing option you can compare on pricing, free tiers, and features in the table above.
Is there a free alternative to HubSpot CRM?⌄
Yes — Mailchimp, Brevo, Apollo.io offer free tiers, making them strong free HubSpot CRM alternatives for bootstrapped startups.
Why look for a HubSpot CRM alternative?⌄
A common reason teams switch is professional tier is expensive. Beyond that, people compare sales & marketing tools on pricing, specific feature gaps, ease of use, and whether an open-source or free-tier option exists — so they can pick the best fit for their stack and budget.
What is the cheapest HubSpot CRM alternative?⌄
Mailchimp is among the most affordable HubSpot CRM alternatives — free · paid from $13/mo. Check the comparison table above for the full pricing breakdown.
Which HubSpot CRM alternative is rated highest?⌄
Mailchimp is the highest-rated HubSpot CRM alternative in our catalog at 4.3 out of 5, making it a strong pick if you want a well-reviewed option.
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