Klaviyo: Pricing, Features & Alternatives
Ecommerce marketing automation built on customer data.
Category
Sales & Marketing
Pricing
From $20/mo
Free tier
No
Best for
Sales & Marketing — marketing, email
Klaviyo Pricing Plans (2026)
| Plan | Price |
|---|---|
| EmailPopular | $20 / month |
| Email & SMS | $35 / month |
Pricing summary: From $20/mo. Always confirm current pricing on the official site.
Key Klaviyo Features
- Contact and list management
- Email campaign builder
- Automation and sequences
- Performance analytics
Pros
- +Best-in-class ecommerce segmentation
- +Deep Shopify integration
- +Strong revenue attribution
Cons
- −Price scales hard with contacts
- −Overkill outside ecommerce
Best Klaviyo Alternatives
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Klaviyo Compared
Klaviyo FAQ
What is Klaviyo used for?⌄
Klaviyo is a sales & marketing tool. Ecommerce marketing automation built on customer data.
Is Klaviyo free?⌄
Klaviyo does not offer a permanent free tier; paid plans start at $20/month.
How much does Klaviyo cost?⌄
Klaviyo plans start at $20/month.
What are the best Klaviyo alternatives?⌄
Popular Klaviyo alternatives include Mailchimp, Brevo, ActiveCampaign, Omnisend. Compare pricing and features on our Klaviyo alternatives page.
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