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Mailchimp: Pricing, Features & Alternatives

Mailchimp pioneered self-serve email marketing and remains the most widely used platform, especially for content creators and e-commerce. The free plan supports up to 500 contacts and 1,000 sends/month. Known for its intuitive template builder, audience segmentation, and native integrations with Shopify, WordPress, and hundreds more. Paid plans unlock A/B testing, predictive segmentation, and dedicated onboarding.

Category

Sales & Marketing

Pricing

Free tier available

Free tier

Yes

Best for

Sales & Marketing — email-marketing, newsletter

Mailchimp Pricing Plans (2026)

PlanPrice
FreePopular$0 / month
EssentialsFrom $13 / month
StandardFrom $20 / month

Pricing summary: Free · paid from $13/mo. Always confirm current pricing on the official site.

Key Mailchimp Features

  • 500 contacts
  • 1,000 email sends/month
  • 1 audience
  • Basic email templates
  • Landing pages & forms
  • Marketing CRM
  • Basic reports
  • Mailchimp branding

Pros

  • +Most recognizable brand — easy integrations everywhere
  • +Excellent drag-and-drop editor
  • +Strong e-commerce integrations
  • +Large template library

Cons

  • Free plan limited to 500 contacts (less than competitors)
  • Pricing scales steeply with list size
  • Automation only from Standard plan

Best Mailchimp Alternatives

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Mailchimp Compared

Mailchimp FAQ

What is Mailchimp used for?

Mailchimp is a sales & marketing tool. The world's most popular email marketing platform with drag-and-drop campaigns, automations, and audience insights.

Is Mailchimp free?

Yes — Mailchimp has a free tier you can start with, and paid plans for more usage and features.

How much does Mailchimp cost?

Mailchimp offers a free tier, with paid plans starting at $13/month.

What are the best Mailchimp alternatives?

Popular Mailchimp alternatives include HubSpot CRM, Beehiiv, Kit (ConvertKit), Brevo, Apollo.io. Compare pricing and features on our Mailchimp alternatives page.

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