Mailchimp: Pricing, Features & Alternatives
Mailchimp pioneered self-serve email marketing and remains the most widely used platform, especially for content creators and e-commerce. The free plan supports up to 500 contacts and 1,000 sends/month. Known for its intuitive template builder, audience segmentation, and native integrations with Shopify, WordPress, and hundreds more. Paid plans unlock A/B testing, predictive segmentation, and dedicated onboarding.
Category
Sales & Marketing
Pricing
Free tier available
Free tier
Yes
Best for
Sales & Marketing — email-marketing, newsletter
Mailchimp Pricing Plans (2026)
| Plan | Price |
|---|---|
| FreePopular | $0 / month |
| Essentials | From $13 / month |
| Standard | From $20 / month |
Pricing summary: Free · paid from $13/mo. Always confirm current pricing on the official site.
Key Mailchimp Features
- 500 contacts
- 1,000 email sends/month
- 1 audience
- Basic email templates
- Landing pages & forms
- Marketing CRM
- Basic reports
- Mailchimp branding
Pros
- +Most recognizable brand — easy integrations everywhere
- +Excellent drag-and-drop editor
- +Strong e-commerce integrations
- +Large template library
Cons
- −Free plan limited to 500 contacts (less than competitors)
- −Pricing scales steeply with list size
- −Automation only from Standard plan
Best Mailchimp Alternatives
Compare allMailchimp Compared
Mailchimp FAQ
What is Mailchimp used for?⌄
Mailchimp is a sales & marketing tool. The world's most popular email marketing platform with drag-and-drop campaigns, automations, and audience insights.
Is Mailchimp free?⌄
Yes — Mailchimp has a free tier you can start with, and paid plans for more usage and features.
How much does Mailchimp cost?⌄
Mailchimp offers a free tier, with paid plans starting at $13/month.
What are the best Mailchimp alternatives?⌄
Popular Mailchimp alternatives include HubSpot CRM, Beehiiv, Kit (ConvertKit), Brevo, Apollo.io. Compare pricing and features on our Mailchimp alternatives page.
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