Clay: Pricing, Features & Alternatives
Data enrichment and outbound research run as a spreadsheet.
Category
Sales & Marketing
Pricing
From $149/mo
Free tier
No
Best for
Sales & Marketing — sales, enrichment
Clay Pricing Plans (2026)
| Plan | Price |
|---|---|
| StarterPopular | $149 / month |
| Explorer | $349 / month |
Pricing summary: From $149/mo. Always confirm current pricing on the official site.
Key Clay Features
- Contact and list management
- Email campaign builder
- Automation and sequences
- Performance analytics
Pros
- +Chains dozens of enrichment sources
- +Very powerful for GTM research
- +AI research agents
Cons
- −Expensive credits
- −Genuinely hard to learn
Best Clay Alternatives
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Clay Compared
Clay FAQ
What is Clay used for?⌄
Clay is a sales & marketing tool. Data enrichment and outbound research run as a spreadsheet.
Is Clay free?⌄
Clay does not offer a permanent free tier; paid plans start at $149/month.
How much does Clay cost?⌄
Clay plans start at $149/month.
What are the best Clay alternatives?⌄
Popular Clay alternatives include Apollo.io, HubSpot CRM, Mailchimp, Brevo, Launch10. Compare pricing and features on our Clay alternatives page.
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