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Brevo: Pricing, Features & Alternatives

Brevo (formerly Sendinblue) is a budget-friendly alternative to Mailchimp, pricing by emails sent rather than contacts stored. The free tier allows unlimited contacts and 300 emails/day — perfect for early-stage startups. Paid plans scale affordably: $9/mo for 5,000 emails. Supports transactional email, SMS, WhatsApp campaigns, marketing automation, landing pages, and a built-in CRM.

Category

Sales & Marketing

Pricing

Free tier available

Free tier

Yes

Best for

Sales & Marketing — email-marketing, transactional-email

Brevo Pricing Plans (2026)

PlanPrice
FreePopular$0 / month
StarterFrom $9 / month
BusinessFrom $18 / month

Pricing summary: Free · paid from $9/mo. Always confirm current pricing on the official site.

Key Brevo Features

  • Unlimited contacts
  • 300 emails/day
  • Email campaigns
  • Transactional email
  • SMS & WhatsApp campaigns
  • Basic email editor
  • Real-time reporting
  • Brevo branding on emails

Pros

  • +Unlimited contacts even on free plan
  • +Priced by emails sent — very cost-effective
  • +Transactional + marketing email in one
  • +SMS and WhatsApp built-in

Cons

  • 300 emails/day cap on free tier
  • Advanced automation requires Business plan
  • Template selection smaller than Mailchimp

Best Brevo Alternatives

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Brevo Compared

Brevo FAQ

What is Brevo used for?

Brevo is a sales & marketing tool. Email & SMS marketing platform with transactional email, automation, and CRM — all at low cost.

Is Brevo free?

Yes — Brevo has a free tier you can start with, and paid plans for more usage and features.

How much does Brevo cost?

Brevo offers a free tier, with paid plans starting at $9/month.

What are the best Brevo alternatives?

Popular Brevo alternatives include HubSpot CRM, Beehiiv, Kit (ConvertKit), Mailchimp, Apollo.io. Compare pricing and features on our Brevo alternatives page.

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