Sales & Marketing

HubSpot CRM vs Mailchimp: Which is Better in 2026?

Choosing between HubSpot CRM and Mailchimp? Both are popular sales & marketing tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.

Quick verdict

Both are solid sales & marketing options. Mailchimp is cheaper to start, but the right choice depends on the specific features and integrations you need.

HubSpot CRM vs Mailchimp — Side by Side

HubSpot CRMMailchimp
CategorySales & MarketingSales & Marketing
PricingFree · paid from $15/moFree · paid from $13/mo
Starting priceFree tier availableFree tier available
Free tier
Best forSales & Marketing — crm, marketingSales & Marketing — email-marketing, newsletter

Pros & Cons

  • Best-in-class free CRM
  • Covers entire customer lifecycle
  • Huge integration ecosystem
  • Scales from solo founder to enterprise
  • Professional tier is expensive
  • Can feel bloated for simple use cases
  • Features locked behind higher tiers
  • Most recognizable brand — easy integrations everywhere
  • Excellent drag-and-drop editor
  • Strong e-commerce integrations
  • Large template library
  • Free plan limited to 500 contacts (less than competitors)
  • Pricing scales steeply with list size
  • Automation only from Standard plan

Choose HubSpot CRM if…

you want a free tier to start, and HubSpot CRM All-in-one CRM platform covering marketing, sales, and customer service with a generous free tier.

HubSpot CRM review & pricing

Choose Mailchimp if…

you want a free tier to start, and Mailchimp The world's most popular email marketing platform with drag-and-drop campaigns, automations, and audience insights.

Mailchimp review & pricing

Frequently Asked Questions

Is HubSpot CRM better than Mailchimp?

Both are solid sales & marketing options. Mailchimp is cheaper to start, but the right choice depends on the specific features and integrations you need.

What is the difference between HubSpot CRM and Mailchimp?

HubSpot CRM — All-in-one CRM platform covering marketing, sales, and customer service with a generous free tier. Mailchimp — The world's most popular email marketing platform with drag-and-drop campaigns, automations, and audience insights. Both are sales & marketing tools; the comparison table above breaks down pricing, free tiers, and what each is best for.

HubSpot CRM vs Mailchimp: which is cheaper?

HubSpot CRM pricing: Free · paid from $15/mo. Mailchimp pricing: Free · paid from $13/mo. Confirm current pricing on each tool's official site, as plans change.

See more options in our guide to the best sales & marketing tools for startups.

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