Brevo vs HubSpot CRM: Which is Better in 2026?
Choosing between Brevo and HubSpot CRM? Both are popular sales & marketing tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Quick verdict
Both are solid sales & marketing options. Brevo is cheaper to start, but the right choice depends on the specific features and integrations you need.
Brevo vs HubSpot CRM — Side by Side
| Brevo | HubSpot CRM | |
|---|---|---|
| Category | Sales & Marketing | Sales & Marketing |
| Pricing | Free · paid from $9/mo | Free · paid from $15/mo |
| Starting price | Free tier available | Free tier available |
| Free tier | ||
| Best for | Sales & Marketing — email-marketing, transactional-email | Sales & Marketing — crm, marketing |
Pros & Cons
- Unlimited contacts even on free plan
- Priced by emails sent — very cost-effective
- Transactional + marketing email in one
- SMS and WhatsApp built-in
- 300 emails/day cap on free tier
- Advanced automation requires Business plan
- Template selection smaller than Mailchimp
- Best-in-class free CRM
- Covers entire customer lifecycle
- Huge integration ecosystem
- Scales from solo founder to enterprise
- Professional tier is expensive
- Can feel bloated for simple use cases
- Features locked behind higher tiers
Choose Brevo if…
you want a free tier to start, and Brevo Email & SMS marketing platform with transactional email, automation, and CRM — all at low cost.
Brevo review & pricingChoose HubSpot CRM if…
you want a free tier to start, and HubSpot CRM All-in-one CRM platform covering marketing, sales, and customer service with a generous free tier.
HubSpot CRM review & pricingFrequently Asked Questions
Is Brevo better than HubSpot CRM?⌄
Both are solid sales & marketing options. Brevo is cheaper to start, but the right choice depends on the specific features and integrations you need.
What is the difference between Brevo and HubSpot CRM?⌄
Brevo — Email & SMS marketing platform with transactional email, automation, and CRM — all at low cost. HubSpot CRM — All-in-one CRM platform covering marketing, sales, and customer service with a generous free tier. Both are sales & marketing tools; the comparison table above breaks down pricing, free tiers, and what each is best for.
Brevo vs HubSpot CRM: which is cheaper?⌄
Brevo pricing: Free · paid from $9/mo. HubSpot CRM pricing: Free · paid from $15/mo. Confirm current pricing on each tool's official site, as plans change.
See more options in our guide to the best sales & marketing tools for startups.
Still not sure which to pick?
Get a free, AI-powered tech stack — including the best sales & marketing pick for your budget and team — in 60 seconds.
Build my stack free