Sales & Marketing

Brevo vs HubSpot CRM: Which is Better in 2026?

Choosing between Brevo and HubSpot CRM? Both are popular sales & marketing tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.

Quick verdict

Both are solid sales & marketing options. Brevo is cheaper to start, but the right choice depends on the specific features and integrations you need.

Brevo vs HubSpot CRM — Side by Side

BrevoHubSpot CRM
CategorySales & MarketingSales & Marketing
PricingFree · paid from $9/moFree · paid from $15/mo
Starting priceFree tier availableFree tier available
Free tier
Best forSales & Marketing — email-marketing, transactional-emailSales & Marketing — crm, marketing

Pros & Cons

  • Unlimited contacts even on free plan
  • Priced by emails sent — very cost-effective
  • Transactional + marketing email in one
  • SMS and WhatsApp built-in
  • 300 emails/day cap on free tier
  • Advanced automation requires Business plan
  • Template selection smaller than Mailchimp
  • Best-in-class free CRM
  • Covers entire customer lifecycle
  • Huge integration ecosystem
  • Scales from solo founder to enterprise
  • Professional tier is expensive
  • Can feel bloated for simple use cases
  • Features locked behind higher tiers

Choose Brevo if…

you want a free tier to start, and Brevo Email & SMS marketing platform with transactional email, automation, and CRM — all at low cost.

Brevo review & pricing

Choose HubSpot CRM if…

you want a free tier to start, and HubSpot CRM All-in-one CRM platform covering marketing, sales, and customer service with a generous free tier.

HubSpot CRM review & pricing

Frequently Asked Questions

Is Brevo better than HubSpot CRM?

Both are solid sales & marketing options. Brevo is cheaper to start, but the right choice depends on the specific features and integrations you need.

What is the difference between Brevo and HubSpot CRM?

Brevo — Email & SMS marketing platform with transactional email, automation, and CRM — all at low cost. HubSpot CRM — All-in-one CRM platform covering marketing, sales, and customer service with a generous free tier. Both are sales & marketing tools; the comparison table above breaks down pricing, free tiers, and what each is best for.

Brevo vs HubSpot CRM: which is cheaper?

Brevo pricing: Free · paid from $9/mo. HubSpot CRM pricing: Free · paid from $15/mo. Confirm current pricing on each tool's official site, as plans change.

See more options in our guide to the best sales & marketing tools for startups.

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