Sales & Marketing

The 4 Best Mailchimp Alternatives in 2026

Looking for an alternative to Mailchimp? Below we compare the best sales & marketing alternatives by pricing, free tiers, and what each is best for — so you can pick the right fit for your budget and stack.

Category

Sales & Marketing

Mailchimp pricing

Free tier available

Free tier

Yes

Alternatives

4 compared

Why look for a Mailchimp alternative?

Mailchimp is a solid sales & marketing choice, but it isn't the right fit for everyone. The most common reasons teams evaluate alternatives:

  • Free plan limited to 500 contacts (less than competitors)
  • Pricing scales steeply with list size
  • Automation only from Standard plan

Mailchimp vs Alternatives — Quick Comparison

ToolPricingFree tierRating
MailchimpYou searchedFree · paid from $13/mo4.3
BrevoFree · paid from $9/mo4.3
ActiveCampaignFrom $15/mo4.1
KlaviyoFrom $20/mo4.1
OmnisendFrom $16/mo4.0

Top Mailchimp Alternatives, Explained

Brevo

1. Brevo

Free tier4.3· Free · paid from $9/mo

Brevo (formerly Sendinblue) is a budget-friendly alternative to Mailchimp, pricing by emails sent rather than contacts stored. The free tier allows unlimited contacts and 300 emails/day — perfect for early-stage startups. Paid plans scale affordably: $9/mo for 5,000 emails. Supports transactional email, SMS, WhatsApp campaigns, marketing automation, landing pages, and a built-in CRM.

  • Unlimited contacts even on free plan
  • Priced by emails sent — very cost-effective
  • Transactional + marketing email in one
ActiveCampaign

2. ActiveCampaign

4.1· From $15/mo

Marketing automation with CRM features attached.

  • Powerful visual automations
  • Good deliverability
  • CRM included at higher tiers
Klaviyo

3. Klaviyo

4.1· From $20/mo

Ecommerce marketing automation built on customer data.

  • Best-in-class ecommerce segmentation
  • Deep Shopify integration
  • Strong revenue attribution
Omnisend

4. Omnisend

4.0· From $16/mo

Email and SMS marketing aimed squarely at ecommerce.

  • Email and SMS in one flow
  • Good ecommerce templates
  • Reasonable entry price

Frequently Asked Questions

What are the best alternatives to Mailchimp in 2026?

The best Mailchimp alternatives in 2026 are Brevo, ActiveCampaign, Klaviyo, Omnisend. Each is a sales & marketing option you can compare on pricing, free tiers, and features in the table above.

Is there a free alternative to Mailchimp?

Yes — Brevo offer free tiers, making them strong free Mailchimp alternatives for bootstrapped startups.

Why look for a Mailchimp alternative?

A common reason teams switch is free plan limited to 500 contacts (less than competitors). Beyond that, people compare sales & marketing tools on pricing, specific feature gaps, ease of use, and whether an open-source or free-tier option exists — so they can pick the best fit for their stack and budget.

What is the cheapest Mailchimp alternative?

Brevo is among the most affordable Mailchimp alternatives — free · paid from $9/mo. Check the comparison table above for the full pricing breakdown.

Which Mailchimp alternative is rated highest?

Brevo is the highest-rated Mailchimp alternative in our catalog at 4.3 out of 5, making it a strong pick if you want a well-reviewed option.

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