Brevo vs Mailchimp: Which is Better in 2026?
Choosing between Brevo and Mailchimp? Both are popular sales & marketing tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Quick verdict
Both are solid sales & marketing options. Brevo is cheaper to start, but the right choice depends on the specific features and integrations you need.
Brevo vs Mailchimp — Side by Side
| Brevo | Mailchimp | |
|---|---|---|
| Category | Sales & Marketing | Sales & Marketing |
| Pricing | Free · paid from $9/mo | Free · paid from $13/mo |
| Starting price | Free tier available | Free tier available |
| Free tier | ||
| Rating | 4.3 | 4.3 |
| Best for | Sales & Marketing — email-marketing, transactional-email | Sales & Marketing — email-marketing, newsletter |
Pros & Cons
- Unlimited contacts even on free plan
- Priced by emails sent — very cost-effective
- Transactional + marketing email in one
- SMS and WhatsApp built-in
- 300 emails/day cap on free tier
- Advanced automation requires Business plan
- Template selection smaller than Mailchimp
- Most recognizable brand — easy integrations everywhere
- Excellent drag-and-drop editor
- Strong e-commerce integrations
- Large template library
- Free plan limited to 500 contacts (less than competitors)
- Pricing scales steeply with list size
- Automation only from Standard plan
Key Features Compared
Brevo
- Unlimited contacts
- 300 emails/day
- Email campaigns
- Transactional email
- SMS & WhatsApp campaigns
- Basic email editor
Mailchimp
- 500 contacts
- 1,000 email sends/month
- 1 audience
- Basic email templates
- Landing pages & forms
- Marketing CRM
Choose Brevo if…
- You want a free tier to validate before paying.
- Budget is tight — paid plans start lower ($9/mo vs $13/mo).
- Unlimited contacts even on free plan
- Priced by emails sent — very cost-effective
Choose Mailchimp if…
- You want a free tier to validate before paying.
- Most recognizable brand — easy integrations everywhere
- Excellent drag-and-drop editor
- Strong e-commerce integrations
Frequently Asked Questions
Is Brevo better than Mailchimp?⌄
Both are solid sales & marketing options. Brevo is cheaper to start, but the right choice depends on the specific features and integrations you need.
What is the difference between Brevo and Mailchimp?⌄
Brevo — Email & SMS marketing platform with transactional email, automation, and CRM — all at low cost. Mailchimp — The world's most popular email marketing platform with drag-and-drop campaigns, automations, and audience insights. Both are sales & marketing tools; the comparison table above breaks down pricing, free tiers, and what each is best for.
Brevo vs Mailchimp: which is cheaper?⌄
Brevo pricing: Free · paid from $9/mo. Mailchimp pricing: Free · paid from $13/mo. Confirm current pricing on each tool's official site, as plans change.
Which is rated higher, Brevo or Mailchimp?⌄
In our catalog, Brevo rates 4.3 out of 5 and Mailchimp rates 4.3 out of 5 — they are evenly matched.
See more options in our guide to the best sales & marketing tools for startups.
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