Apollo.io vs Brevo: Which is Better in 2026?
Choosing between Apollo.io and Brevo? Both are popular sales & marketing tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Quick verdict
Both are solid sales & marketing options. Brevo is cheaper to start, but the right choice depends on the specific features and integrations you need.
Apollo.io vs Brevo — Side by Side
| Apollo.io | Brevo | |
|---|---|---|
| Category | Sales & Marketing | Sales & Marketing |
| Pricing | Free · paid from $49/mo | Free · paid from $9/mo |
| Starting price | Free tier available | Free tier available |
| Free tier | ||
| Rating | 4.2 | 4.3 |
| Best for | Sales & Marketing — sales-intelligence, prospecting | Sales & Marketing — email-marketing, transactional-email |
Pros & Cons
- Massive contact database (275M+)
- Free tier genuinely useful for prospecting
- All-in-one: data + engagement + analytics
- Best LinkedIn prospecting workflow
- Data accuracy varies by industry/region
- Per-seat pricing for full features
- UI can be overwhelming for new users
- Unlimited contacts even on free plan
- Priced by emails sent — very cost-effective
- Transactional + marketing email in one
- SMS and WhatsApp built-in
- 300 emails/day cap on free tier
- Advanced automation requires Business plan
- Template selection smaller than Mailchimp
Key Features Compared
Apollo.io
- 275M+ contacts database
- 5 email exports/month
- 50 mobile number reveals/month
- Basic sequences
- Gmail & Outlook integration
- Chrome extension
Brevo
- Unlimited contacts
- 300 emails/day
- Email campaigns
- Transactional email
- SMS & WhatsApp campaigns
- Basic email editor
Choose Apollo.io if…
- You want a free tier to validate before paying.
- Massive contact database (275M+)
- Free tier genuinely useful for prospecting
- All-in-one: data + engagement + analytics
Choose Brevo if…
- You want a free tier to validate before paying.
- Budget is tight — paid plans start lower ($9/mo vs $49/mo).
- Unlimited contacts even on free plan
- Priced by emails sent — very cost-effective
Frequently Asked Questions
Is Apollo.io better than Brevo?⌄
Both are solid sales & marketing options. Brevo is cheaper to start, but the right choice depends on the specific features and integrations you need.
What is the difference between Apollo.io and Brevo?⌄
Apollo.io — B2B sales intelligence and engagement platform with 275M+ contacts, prospecting, and outreach automation. Brevo — Email & SMS marketing platform with transactional email, automation, and CRM — all at low cost. Both are sales & marketing tools; the comparison table above breaks down pricing, free tiers, and what each is best for.
Apollo.io vs Brevo: which is cheaper?⌄
Apollo.io pricing: Free · paid from $49/mo. Brevo pricing: Free · paid from $9/mo. Confirm current pricing on each tool's official site, as plans change.
Which is rated higher, Apollo.io or Brevo?⌄
In our catalog, Apollo.io rates 4.2 out of 5 and Brevo rates 4.3 out of 5, so Brevo has a slight edge on reviews.
See more options in our guide to the best sales & marketing tools for startups.
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