Sales & Marketing

Apollo.io vs Brevo: Which is Better in 2026?

Choosing between Apollo.io and Brevo? Both are popular sales & marketing tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.

Quick verdict

Both are solid sales & marketing options. Brevo is cheaper to start, but the right choice depends on the specific features and integrations you need.

Apollo.io vs Brevo — Side by Side

Apollo.ioBrevo
CategorySales & MarketingSales & Marketing
PricingFree · paid from $49/moFree · paid from $9/mo
Starting priceFree tier availableFree tier available
Free tier
Best forSales & Marketing — sales-intelligence, prospectingSales & Marketing — email-marketing, transactional-email

Pros & Cons

  • Massive contact database (275M+)
  • Free tier genuinely useful for prospecting
  • All-in-one: data + engagement + analytics
  • Best LinkedIn prospecting workflow
  • Data accuracy varies by industry/region
  • Per-seat pricing for full features
  • UI can be overwhelming for new users
  • Unlimited contacts even on free plan
  • Priced by emails sent — very cost-effective
  • Transactional + marketing email in one
  • SMS and WhatsApp built-in
  • 300 emails/day cap on free tier
  • Advanced automation requires Business plan
  • Template selection smaller than Mailchimp

Choose Apollo.io if…

you want a free tier to start, and Apollo.io B2B sales intelligence and engagement platform with 275M+ contacts, prospecting, and outreach automation.

Apollo.io review & pricing

Choose Brevo if…

you want a free tier to start, and Brevo Email & SMS marketing platform with transactional email, automation, and CRM — all at low cost.

Brevo review & pricing

Frequently Asked Questions

Is Apollo.io better than Brevo?

Both are solid sales & marketing options. Brevo is cheaper to start, but the right choice depends on the specific features and integrations you need.

What is the difference between Apollo.io and Brevo?

Apollo.io — B2B sales intelligence and engagement platform with 275M+ contacts, prospecting, and outreach automation. Brevo — Email & SMS marketing platform with transactional email, automation, and CRM — all at low cost. Both are sales & marketing tools; the comparison table above breaks down pricing, free tiers, and what each is best for.

Apollo.io vs Brevo: which is cheaper?

Apollo.io pricing: Free · paid from $49/mo. Brevo pricing: Free · paid from $9/mo. Confirm current pricing on each tool's official site, as plans change.

See more options in our guide to the best sales & marketing tools for startups.

Still not sure which to pick?

Get a free, AI-powered tech stack — including the best sales & marketing pick for your budget and team — in 60 seconds.

Build my stack free