Brevo vs Klaviyo: Which is Better in 2026?
Choosing between Brevo and Klaviyo? Both are popular sales & marketing tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Quick verdict
Brevo is the safer pick if budget matters — it has a free tier, while Klaviyo does not. Choose Klaviyo when its specific features justify the cost. In our catalog, Brevo rates slightly higher (4.3 vs 4.1 out of 5).
Brevo vs Klaviyo — Side by Side
| Brevo | Klaviyo | |
|---|---|---|
| Category | Sales & Marketing | Sales & Marketing |
| Pricing | Free · paid from $9/mo | From $20/mo |
| Starting price | Free tier available | From $20/mo |
| Free tier | — | |
| Rating | 4.3 | 4.1 |
| Best for | Sales & Marketing — email-marketing, transactional-email | Sales & Marketing — marketing, email |
Pros & Cons
- Unlimited contacts even on free plan
- Priced by emails sent — very cost-effective
- Transactional + marketing email in one
- SMS and WhatsApp built-in
- 300 emails/day cap on free tier
- Advanced automation requires Business plan
- Template selection smaller than Mailchimp
- Best-in-class ecommerce segmentation
- Deep Shopify integration
- Strong revenue attribution
- Price scales hard with contacts
- Overkill outside ecommerce
Key Features Compared
Brevo
- Unlimited contacts
- 300 emails/day
- Email campaigns
- Transactional email
- SMS & WhatsApp campaigns
- Basic email editor
Klaviyo
- Contact and list management
- Email campaign builder
- Automation and sequences
- Performance analytics
Choose Brevo if…
- You want to start free — Brevo has a free tier and Klaviyo does not.
- Budget is tight — paid plans start lower ($9/mo vs $20/mo).
- Unlimited contacts even on free plan
- Priced by emails sent — very cost-effective
Choose Klaviyo if…
- Best-in-class ecommerce segmentation
- Deep Shopify integration
- Strong revenue attribution
Frequently Asked Questions
Is Brevo better than Klaviyo?⌄
Brevo is the safer pick if budget matters — it has a free tier, while Klaviyo does not. Choose Klaviyo when its specific features justify the cost. In our catalog, Brevo rates slightly higher (4.3 vs 4.1 out of 5).
What is the difference between Brevo and Klaviyo?⌄
Brevo — Email & SMS marketing platform with transactional email, automation, and CRM — all at low cost. Klaviyo — Ecommerce marketing automation built on customer data. Both are sales & marketing tools; the comparison table above breaks down pricing, free tiers, and what each is best for.
Brevo vs Klaviyo: which is cheaper?⌄
Brevo pricing: Free · paid from $9/mo. Klaviyo pricing: From $20/mo. Confirm current pricing on each tool's official site, as plans change.
Which is rated higher, Brevo or Klaviyo?⌄
In our catalog, Brevo rates 4.3 out of 5 and Klaviyo rates 4.1 out of 5, so Brevo has a slight edge on reviews.
See more options in our guide to the best sales & marketing tools for startups.
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