The 4 Best Klaviyo Alternatives in 2026
Looking for an alternative to Klaviyo? Below we compare the best sales & marketing alternatives by pricing, free tiers, and what each is best for — so you can pick the right fit for your budget and stack.
Category
Sales & Marketing
Klaviyo pricing
From $20/mo
Free tier
No
Alternatives
4 compared
Why look for a Klaviyo alternative?
Klaviyo is a solid sales & marketing choice, but it isn't the right fit for everyone. The most common reasons teams evaluate alternatives:
- −Price scales hard with contacts
- −Overkill outside ecommerce
Klaviyo vs Alternatives — Quick Comparison
| Tool | Pricing | Free tier | Rating |
|---|---|---|---|
| KlaviyoYou searched | From $20/mo | — | 4.1 |
| Mailchimp | Free · paid from $13/mo | 4.3 | |
| Brevo | Free · paid from $9/mo | 4.3 | |
| ActiveCampaign | From $15/mo | — | 4.1 |
| Omnisend | From $16/mo | — | 4.0 |
Top Klaviyo Alternatives, Explained
1. Mailchimp
Free tier4.3· Free · paid from $13/moMailchimp pioneered self-serve email marketing and remains the most widely used platform, especially for content creators and e-commerce. The free plan supports up to 500 contacts and 1,000 sends/month. Known for its intuitive template builder, audience segmentation, and native integrations with Shopify, WordPress, and hundreds more. Paid plans unlock A/B testing, predictive segmentation, and dedicated onboarding.
- Most recognizable brand — easy integrations everywhere
- Excellent drag-and-drop editor
- Strong e-commerce integrations
2. Brevo
Free tier4.3· Free · paid from $9/moBrevo (formerly Sendinblue) is a budget-friendly alternative to Mailchimp, pricing by emails sent rather than contacts stored. The free tier allows unlimited contacts and 300 emails/day — perfect for early-stage startups. Paid plans scale affordably: $9/mo for 5,000 emails. Supports transactional email, SMS, WhatsApp campaigns, marketing automation, landing pages, and a built-in CRM.
- Unlimited contacts even on free plan
- Priced by emails sent — very cost-effective
- Transactional + marketing email in one
3. ActiveCampaign
4.1· From $15/moMarketing automation with CRM features attached.
- Powerful visual automations
- Good deliverability
- CRM included at higher tiers
4. Omnisend
4.0· From $16/moEmail and SMS marketing aimed squarely at ecommerce.
- Email and SMS in one flow
- Good ecommerce templates
- Reasonable entry price
Frequently Asked Questions
What are the best alternatives to Klaviyo in 2026?⌄
The best Klaviyo alternatives in 2026 are Mailchimp, Brevo, ActiveCampaign, Omnisend. Each is a sales & marketing option you can compare on pricing, free tiers, and features in the table above.
Is there a free alternative to Klaviyo?⌄
Yes — Mailchimp, Brevo offer free tiers, making them strong free Klaviyo alternatives for bootstrapped startups.
Why look for a Klaviyo alternative?⌄
A common reason teams switch is price scales hard with contacts. Beyond that, people compare sales & marketing tools on pricing, specific feature gaps, ease of use, and whether an open-source or free-tier option exists — so they can pick the best fit for their stack and budget.
What is the cheapest Klaviyo alternative?⌄
Mailchimp is among the most affordable Klaviyo alternatives — free · paid from $13/mo. Check the comparison table above for the full pricing breakdown.
Which Klaviyo alternative is rated highest?⌄
Mailchimp is the highest-rated Klaviyo alternative in our catalog at 4.3 out of 5, making it a strong pick if you want a well-reviewed option.
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