The 6 Best Umami Alternatives in 2026
Looking for an alternative to Umami? Below we compare the best analytics alternatives by pricing, free tiers, and what each is best for — so you can pick the right fit for your budget and stack.
Category
Analytics
Umami pricing
Free tier available
Free tier
Yes
Alternatives
6 compared
Why look for a Umami alternative?
Umami is a solid analytics choice, but it isn't the right fit for everyone. The most common reasons teams evaluate alternatives:
- −Self-hosting means running a database
- −Fewer advanced reports
Umami vs Alternatives — Quick Comparison
| Tool | Pricing | Free tier | Rating |
|---|---|---|---|
| UmamiYou searched | Free · paid from $20/mo | 4.1 | |
| Matomo | Free · paid from $26/mo | 4.1 | |
| Firebase Analytics | Free | — | |
| Google Analytics | Free | — | |
| Fathom Analytics | From $14/mo | — | 4.1 |
| Simple Analytics | From $20/mo | — | 4.0 |
| Plausible | From $9/mo | — | — |
Top Umami Alternatives, Explained

1. Matomo
Free tier4.1· Free · paid from $26/moGoogle Analytics alternative with full data ownership.
- You own 100% of the data
- Closest feature parity with GA
- Self-hosting is free
2. Firebase Analytics
Free tier· FreeFirebase Analytics (now part of Google Analytics) provides deep insights into mobile app usage, user engagement, retention, audience segments, funnels, and crash insights when paired with Crashlytics.
3. Google Analytics
Free tier· FreeGoogle Analytics helps businesses understand how users interact with their websites and apps by tracking traffic, engagement, conversions, and acquisition channels.
4. Fathom Analytics
4.1· From $14/moPrivacy-first website analytics with no cookie banner needed.
- No cookie banner required
- Very fast script
- Simple, readable dashboard
5. Simple Analytics
4.0· From $20/moCookie-free analytics built around a single readable page.
- Genuinely simple to read
- No personal data collected
- Good AI-referral tracking
6. Plausible
· From $9/moPlausible is a lightweight, privacy-focused analytics platform that provides actionable insights without cookies or personal data collection. It is designed as a simple alternative to Google Analytics.
Frequently Asked Questions
What are the best alternatives to Umami in 2026?⌄
The best Umami alternatives in 2026 are Matomo, Firebase Analytics, Google Analytics, Fathom Analytics, Simple Analytics. Each is a analytics option you can compare on pricing, free tiers, and features in the table above.
Is there a free alternative to Umami?⌄
Yes — Matomo, Firebase Analytics, Google Analytics offer free tiers, making them strong free Umami alternatives for bootstrapped startups.
Why look for a Umami alternative?⌄
A common reason teams switch is self-hosting means running a database. Beyond that, people compare analytics tools on pricing, specific feature gaps, ease of use, and whether an open-source or free-tier option exists — so they can pick the best fit for their stack and budget.
What is the cheapest Umami alternative?⌄
Matomo is among the most affordable Umami alternatives — free · paid from $26/mo. Check the comparison table above for the full pricing breakdown.
Which Umami alternative is rated highest?⌄
Matomo is the highest-rated Umami alternative in our catalog at 4.1 out of 5, making it a strong pick if you want a well-reviewed option.
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