Fathom Analytics vs Umami: Which is Better in 2026?
Choosing between Fathom Analytics and Umami? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Quick verdict
Umami is the safer pick if budget matters — it has a free tier, while Fathom Analytics does not. Choose Fathom Analytics when its specific features justify the cost.
Fathom Analytics vs Umami — Side by Side
| Fathom Analytics | Umami | |
|---|---|---|
| Category | Analytics | Analytics |
| Pricing | From $14/mo | Free · paid from $20/mo |
| Starting price | From $14/mo | Free tier available |
| Free tier | — | |
| Rating | 4.1 | 4.1 |
| Best for | Analytics — privacy, gdpr | Analytics — open-source, self-hosted |
Pros & Cons
- No cookie banner required
- Very fast script
- Simple, readable dashboard
- No funnels or session replay
- Pageview-based pricing
- MIT licensed and self-hostable
- Free tier covers 100k monthly events
- Clean modern interface
- Self-hosting means running a database
- Fewer advanced reports
Key Features Compared
Fathom Analytics
- Pageview and visitor tracking
- Traffic source breakdown
- Custom events and goals
- Dashboards and reports
Umami
- Pageview and visitor tracking
- Traffic source breakdown
- Custom events and goals
- Dashboards and reports
Choose Fathom Analytics if…
- Budget is tight — paid plans start lower ($14/mo vs $20/mo).
- No cookie banner required
- Very fast script
- Simple, readable dashboard
Choose Umami if…
- You want to start free — Umami has a free tier and Fathom Analytics does not.
- MIT licensed and self-hostable
- Free tier covers 100k monthly events
- Clean modern interface
Frequently Asked Questions
Is Fathom Analytics better than Umami?⌄
Umami is the safer pick if budget matters — it has a free tier, while Fathom Analytics does not. Choose Fathom Analytics when its specific features justify the cost.
What is the difference between Fathom Analytics and Umami?⌄
Fathom Analytics — Privacy-first website analytics with no cookie banner needed. Umami — Open-source analytics you can self-host or buy hosted. Both are analytics tools; the comparison table above breaks down pricing, free tiers, and what each is best for.
Fathom Analytics vs Umami: which is cheaper?⌄
Fathom Analytics pricing: From $14/mo. Umami pricing: Free · paid from $20/mo. Confirm current pricing on each tool's official site, as plans change.
Which is rated higher, Fathom Analytics or Umami?⌄
In our catalog, Fathom Analytics rates 4.1 out of 5 and Umami rates 4.1 out of 5 — they are evenly matched.
See more options in our guide to the best analytics tools for startups.
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