Matomo vs Umami: Which is Better in 2026?
Choosing between Matomo and Umami? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Quick verdict
Both are solid analytics options. Umami is cheaper to start, but the right choice depends on the specific features and integrations you need.
Matomo vs Umami — Side by Side
| Matomo | Umami | |
|---|---|---|
| Category | Analytics | Analytics |
| Pricing | Free · paid from $26/mo | Free · paid from $20/mo |
| Starting price | Free tier available | Free tier available |
| Free tier | ||
| Rating | 4.1 | 4.1 |
| Best for | Analytics — privacy, self-hosted | Analytics — open-source, self-hosted |
Pros & Cons
Key Features Compared
Matomo
- Pageview and visitor tracking
- Traffic source breakdown
- Custom events and goals
- Dashboards and reports
Umami
- Pageview and visitor tracking
- Traffic source breakdown
- Custom events and goals
- Dashboards and reports
Choose Matomo if…
- You want a free tier to validate before paying.
- You own 100% of the data
- Closest feature parity with GA
- Self-hosting is free
Choose Umami if…
- You want a free tier to validate before paying.
- Budget is tight — paid plans start lower ($20/mo vs $26/mo).
- MIT licensed and self-hostable
- Free tier covers 100k monthly events
Frequently Asked Questions
Is Matomo better than Umami?⌄
Both are solid analytics options. Umami is cheaper to start, but the right choice depends on the specific features and integrations you need.
What is the difference between Matomo and Umami?⌄
Matomo — Google Analytics alternative with full data ownership. Umami — Open-source analytics you can self-host or buy hosted. Both are analytics tools; the comparison table above breaks down pricing, free tiers, and what each is best for.
Matomo vs Umami: which is cheaper?⌄
Matomo pricing: Free · paid from $26/mo. Umami pricing: Free · paid from $20/mo. Confirm current pricing on each tool's official site, as plans change.
Which is rated higher, Matomo or Umami?⌄
In our catalog, Matomo rates 4.1 out of 5 and Umami rates 4.1 out of 5 — they are evenly matched.
See more options in our guide to the best analytics tools for startups.
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