Matomo: Pricing, Features & Alternatives
Google Analytics alternative with full data ownership.
Category
Analytics
Pricing
Free tier available
Free tier
Yes
Best for
Analytics — privacy, self-hosted
Matomo Pricing Plans (2026)
| Plan | Price |
|---|---|
| CloudPopular | $26 / month |
| On-Premise | Free (self-hosted) |
Pricing summary: Free · paid from $26/mo. Always confirm current pricing on the official site.
Key Matomo Features
- Pageview and visitor tracking
- Traffic source breakdown
- Custom events and goals
- Dashboards and reports
Pros
- +You own 100% of the data
- +Closest feature parity with GA
- +Self-hosting is free
Cons
- −Heavier than the minimal trackers
- −On-premise needs real maintenance
Best Matomo Alternatives
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Matomo FAQ
What is Matomo used for?⌄
Matomo is a analytics tool. Google Analytics alternative with full data ownership.
Is Matomo free?⌄
Yes — Matomo has a free tier you can start with, and paid plans for more usage and features.
How much does Matomo cost?⌄
Matomo offers a free tier, with paid plans starting at $26/month.
What are the best Matomo alternatives?⌄
Popular Matomo alternatives include Umami, Firebase Analytics, Google Analytics, Fathom Analytics, Simple Analytics. Compare pricing and features on our Matomo alternatives page.
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