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AnalyticsFree tier

Matomo: Pricing, Features & Alternatives

Google Analytics alternative with full data ownership.

Category

Analytics

Pricing

Free tier available

Free tier

Yes

Best for

Analytics — privacy, self-hosted

Matomo Pricing Plans (2026)

PlanPrice
CloudPopular$26 / month
On-PremiseFree (self-hosted)

Pricing summary: Free · paid from $26/mo. Always confirm current pricing on the official site.

Key Matomo Features

  • Pageview and visitor tracking
  • Traffic source breakdown
  • Custom events and goals
  • Dashboards and reports

Pros

  • +You own 100% of the data
  • +Closest feature parity with GA
  • +Self-hosting is free

Cons

  • Heavier than the minimal trackers
  • On-premise needs real maintenance

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Matomo FAQ

What is Matomo used for?

Matomo is a analytics tool. Google Analytics alternative with full data ownership.

Is Matomo free?

Yes — Matomo has a free tier you can start with, and paid plans for more usage and features.

How much does Matomo cost?

Matomo offers a free tier, with paid plans starting at $26/month.

What are the best Matomo alternatives?

Popular Matomo alternatives include Umami, Firebase Analytics, Google Analytics, Fathom Analytics, Simple Analytics. Compare pricing and features on our Matomo alternatives page.

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