Google Analytics: Pricing, Features & Alternatives
Google Analytics helps businesses understand how users interact with their websites and apps by tracking traffic, engagement, conversions, and acquisition channels.
Category
Analytics
Pricing
Free tier available
Free tier
Yes
Best for
Analytics
Google Analytics Pricing Plans (2026)
| Plan | Price |
|---|---|
| StandardPopular | Free |
Pricing summary: Free. Always confirm current pricing on the official site.
Key Google Analytics Features
- User & event tracking
- Traffic source analysis
- Conversion tracking
- Custom reports
- Google Ads integration
Best Google Analytics Alternatives
Compare allGoogle Analytics FAQ
What is Google Analytics used for?⌄
Google Analytics is a analytics tool. Free web analytics platform for tracking user behavior and traffic sources.
Is Google Analytics free?⌄
Yes — Google Analytics has a free tier you can start with, and paid plans for more usage and features.
How much does Google Analytics cost?⌄
Google Analytics is free to use.
What are the best Google Analytics alternatives?⌄
Popular Google Analytics alternatives include Amplitude, Firebase Analytics, Mixpanel, PostHog, AppsFlyer. Compare pricing and features on our Google Analytics alternatives page.
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