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Dub: Pricing, Features & Alternatives

Dub is the modern, developer-friendly short-link platform: branded links on your own domain, QR codes, a full API, click analytics and conversion tracking that ties a link to signups and revenue. Its Partners feature runs affiliate programs on the same links. It is open source (AGPL) and self-hostable. Business is $90/month (10K links, 250K tracked events) and Advanced $300/month (50K links, 1M events), with 10% off annually. 2026 reviews also list a free plan (25 links/month) and Pro at $30/month.

Category

Link Shorteners & Branded Links

Pricing

Free tier available

Free tier

Yes

Best for

Link Shorteners & Branded Links — branded-links, open-source

Dub Pricing Plans (2026)

PlanPrice
Free$0
ProPopular$30 / month
Business$90 / month
Advanced$300 / month

Pricing summary: Free · paid from $30/mo. Always confirm current pricing on the official site.

Key Dub Features

  • More links and events
  • Longer analytics retention

Pros

  • +Open source and self-hostable
  • +Conversion tracking ties links to revenue
  • +Excellent API and developer experience

Cons

  • −Free plan is small
  • −Affiliate features push you toward Business at $90
  • −Younger than Bitly, with fewer enterprise integrations

Best Dub Alternatives

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Dub Compared

Dub FAQ

What is Dub used for?⌄

Dub is a link shorteners & branded links tool. Open-source link management with branded short links, click and conversion analytics, and a built-in affiliate program.

Is Dub free?⌄

Yes — Dub has a free tier you can start with, and paid plans for more usage and features.

How much does Dub cost?⌄

Dub offers a free tier, with paid plans starting at $30/month.

What are the best Dub alternatives?⌄

Popular Dub alternatives include Short.io, Bitly, Rebrandly. Compare pricing and features on our Dub alternatives page.

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