Link Shorteners & Branded Links

The 3 Best Dub Alternatives in 2026

Looking for an alternative to Dub? Below we compare the best link shorteners & branded links alternatives by pricing, free tiers, and what each is best for — so you can pick the right fit for your budget and stack.

Category

Link Shorteners & Branded Links

Dub pricing

Free tier available

Free tier

Yes

Alternatives

3 compared

Why look for a Dub alternative?

Dub is a solid link shorteners & branded links choice, but it isn't the right fit for everyone. The most common reasons teams evaluate alternatives:

  • −Free plan is small
  • −Affiliate features push you toward Business at $90
  • −Younger than Bitly, with fewer enterprise integrations

Dub vs Alternatives — Quick Comparison

ToolPricingFree tierRating
DubYou searchedFree · paid from $30/mo4.8
1.Short.ioFree · paid from $5/mo4.6
2.BitlyFree · paid from $10/mo4.5
3.RebrandlyFree · paid from $11/mo4.5

Top Dub Alternatives, Explained

Short.io

1. Short.io

Free tier4.6· Free · paid from $5/mo

Short.io is the budget pick for branded links. Free includes 5 custom domains, 1,000 links in total and 50,000 tracked clicks a month. Hobby is $5/month, Pro $18/month with unlimited links and clicks plus password protection and expiry, Team $48/month with unlimited users, and Enterprise $148/month with SSO and raw data export. Annual billing saves 17%.

  • Most generous free plan for branded links
  • Unlimited links from $18/month
  • Multiple custom domains on Free
Bitly

2. Bitly

Free tier4.5· Free · paid from $10/mo

Bitly is the incumbent: most people recognise bit.ly links, and it adds branded domains, QR codes, landing pages and click analytics. Free allows 5 links a month. Core is $10/month billed annually only (100 links). Growth is $35/month or $29 annually (500 links), and Premium $300/month or $199 annually (3,000 links). Enterprise is custom. Prices rise sharply with link volume.

  • The most recognised short-link brand
  • QR codes and landing pages included
  • Mature enterprise features and integrations
Rebrandly

3. Rebrandly

Free tier4.5· Free · paid from $11/mo

Rebrandly focuses on branded links: short URLs on a domain you own, with QR codes, UTM builder, link retargeting and click analytics. Free gives 10 links a month. Essentials is $11/month ($8 annually) for 250 links, Professional $32/month ($22 annually) for 1,500 links, and Growth $99/month ($69 annually) for 3,500 links. Enterprise is custom.

  • Cheaper than Bitly for branded links
  • Good UTM and retargeting tools
  • Annual billing saves around 30%

Frequently Asked Questions

What are the best alternatives to Dub in 2026?⌄

The best Dub alternatives in 2026 are Short.io, Bitly, Rebrandly. Each is a link shorteners & branded links option you can compare on pricing, free tiers, and features in the table above.

Is there a free alternative to Dub?⌄

Yes — Short.io, Bitly, Rebrandly offer free tiers, making them strong free Dub alternatives for bootstrapped startups.

Why look for a Dub alternative?⌄

A common reason teams switch is free plan is small. Beyond that, people compare link shorteners & branded links tools on pricing, specific feature gaps, ease of use, and whether an open-source or free-tier option exists — so they can pick the best fit for their stack and budget.

What is the cheapest Dub alternative?⌄

Short.io is among the most affordable Dub alternatives — free · paid from $5/mo. Check the comparison table above for the full pricing breakdown.

Which Dub alternative is rated highest?⌄

Short.io is the highest-rated Dub alternative in our catalog at 4.6 out of 5, making it a strong pick if you want a well-reviewed option.

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