Dub vs Rebrandly: Which is Better in 2026?
Choosing between Dub and Rebrandly? Both are popular link shorteners & branded links tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Quick verdict
Both are solid link shorteners & branded links options. Rebrandly is cheaper to start, but the right choice depends on the specific features and integrations you need. In our catalog, Dub rates slightly higher (4.8 vs 4.5 out of 5).
Dub vs Rebrandly — Side by Side
| Dub | Rebrandly | |
|---|---|---|
| Category | Link Shorteners & Branded Links | Link Shorteners & Branded Links |
| Pricing | Free · paid from $30/mo | Free · paid from $11/mo |
| Starting price | Free tier available | Free tier available |
| Free tier | ||
| Rating | 4.8 | 4.5 |
| Best for | Link Shorteners & Branded Links — branded-links, open-source | Link Shorteners & Branded Links — branded-links, qr-codes |
Pros & Cons
- Open source and self-hostable
- Conversion tracking ties links to revenue
- Excellent API and developer experience
- Free plan is small
- Affiliate features push you toward Business at $90
- Younger than Bitly, with fewer enterprise integrations
- Cheaper than Bitly for branded links
- Good UTM and retargeting tools
- Annual billing saves around 30%
- Free plan allows only 10 links a month
- Link caps on every plan
- Analytics are basic next to Dub
Key Features Compared
Dub
- More links and events
- Longer analytics retention
Rebrandly
- 250 links / month
- Custom domain
Choose Dub if…
- You want a free tier to validate before paying.
- Open source and self-hostable
- Conversion tracking ties links to revenue
- Excellent API and developer experience
Choose Rebrandly if…
- You want a free tier to validate before paying.
- Budget is tight — paid plans start lower ($11/mo vs $30/mo).
- Cheaper than Bitly for branded links
- Good UTM and retargeting tools
Frequently Asked Questions
Is Dub better than Rebrandly?⌄
Both are solid link shorteners & branded links options. Rebrandly is cheaper to start, but the right choice depends on the specific features and integrations you need. In our catalog, Dub rates slightly higher (4.8 vs 4.5 out of 5).
What is the difference between Dub and Rebrandly?⌄
Dub — Open-source link management with branded short links, click and conversion analytics, and a built-in affiliate program. Rebrandly — Branded short links on your own domain, with QR codes and analytics. From $8/month billed annually. Both are link shorteners & branded links tools; the comparison table above breaks down pricing, free tiers, and what each is best for.
Dub vs Rebrandly: which is cheaper?⌄
Dub pricing: Free · paid from $30/mo. Rebrandly pricing: Free · paid from $11/mo. Confirm current pricing on each tool's official site, as plans change.
Which is rated higher, Dub or Rebrandly?⌄
In our catalog, Dub rates 4.8 out of 5 and Rebrandly rates 4.5 out of 5, so Dub has a slight edge on reviews.
See more options in our guide to the best link shorteners & branded links tools for startups.
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