The 3 Best Fullstory Alternatives in 2026
Looking for an alternative to Fullstory? Below we compare the best session replay & heatmaps alternatives by pricing, free tiers, and what each is best for — so you can pick the right fit for your budget and stack.
Category
Session Replay & Heatmaps
Fullstory pricing
Free tier available
Free tier
Yes
Alternatives
3 compared
Why look for a Fullstory alternative?
Fullstory is a solid session replay & heatmaps choice, but it isn't the right fit for everyone. The most common reasons teams evaluate alternatives:
- −No public pricing; annual contracts only
- −Overkill for a marketing site that just wants heatmaps
- −Costs scale with sessions
Fullstory vs Alternatives — Quick Comparison
| Tool | Pricing | Free tier | Rating |
|---|---|---|---|
| FullstoryYou searched | Free · paid plans by quote | 4.5 | |
| 1.Microsoft Clarity | Free | 4.6 | |
| 2.Hotjar | Free · paid from $49/mo | 4.4 | |
| 3.Mouseflow | Free · paid from $25/mo | 4.4 |
Top Fullstory Alternatives, Explained
1. Microsoft Clarity
Free tier4.6· FreeClarity is the reason many small sites never pay for this category. Microsoft states it is "free forever", with no traffic limits, no sampling and no upgrade path to be pushed into. You get session recordings, click and scroll heatmaps, rage-click and dead-click detection, AI-generated session summaries, and a Google Analytics integration that links GA segments to recordings. The limits are about retention, not volume. Recordings are kept for 30 days, heatmaps for up to 9 months, and each heatmap is built from up to 100,000 page views. Team members per project are unlimited.
- Completely free at any traffic level
- Rage-click and dead-click insights out of the box
- Two-minute install, works alongside GA
2. Hotjar
Free tier4.4· Free · paid from $49/moHotjar popularised heatmaps and session recordings for marketers and product teams who never open a SQL console. It merged into Contentsquare in 2025, and hotjar.com/pricing now redirects to Contentsquare's pricing. The plans changed with it. The Free plan measures 200,000 sessions a month, but replays only up to 10,000 of them and keeps data for one month; the old Hotjar free plan recorded 35 a day. Growth starts at $49/month ($39 billed annually) for 7,000 sessions with 13 months of data, and climbs through fifteen steps to $739 at 200,000 sessions. Pro and Enterprise are quoted by sales.
- Easiest heatmaps and replays for non-technical teams
- Surveys and feedback widgets alongside behaviour data
- Much larger free plan since the Contentsquare merger
3. Mouseflow
Free tier4.4· Free · paid from $25/moMouseflow is the mid-market option. It covers the Hotjar feature set (recordings, click, scroll and attention heatmaps, funnels, feedback surveys) and adds form analytics that show which field people abandon. It is priced on published session tiers rather than sales calls. Free covers 500 sessions a month on one site. Essential is $25/month for 5,000 sessions and 3 months of retention. Advanced, the most popular plan, is $109 for 25,000 sessions on 2 sites. Premium is $319 for 100,000 sessions on 5 sites. Every paid plan includes unlimited user seats and a 14-day money-back guarantee.
- Form analytics that Hotjar and Clarity lack
- Transparent, published pricing with unlimited seats
- Friction scoring surfaces problem sessions automatically
Frequently Asked Questions
What are the best alternatives to Fullstory in 2026?⌄
The best Fullstory alternatives in 2026 are Microsoft Clarity, Hotjar, Mouseflow. Each is a session replay & heatmaps option you can compare on pricing, free tiers, and features in the table above.
Is there a free alternative to Fullstory?⌄
Yes — Microsoft Clarity, Hotjar, Mouseflow offer free tiers, making them strong free Fullstory alternatives for bootstrapped startups.
Why look for a Fullstory alternative?⌄
A common reason teams switch is no public pricing; annual contracts only. Beyond that, people compare session replay & heatmaps tools on pricing, specific feature gaps, ease of use, and whether an open-source or free-tier option exists — so they can pick the best fit for their stack and budget.
What is the cheapest Fullstory alternative?⌄
Microsoft Clarity is among the most affordable Fullstory alternatives — free. Check the comparison table above for the full pricing breakdown.
Which Fullstory alternative is rated highest?⌄
Microsoft Clarity is the highest-rated Fullstory alternative in our catalog at 4.6 out of 5, making it a strong pick if you want a well-reviewed option.
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