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Microsoft Clarity: Pricing, Features & Alternatives

Clarity is the reason many small sites never pay for this category. Microsoft states it is "free forever", with no traffic limits, no sampling and no upgrade path to be pushed into. You get session recordings, click and scroll heatmaps, rage-click and dead-click detection, AI-generated session summaries, and a Google Analytics integration that links GA segments to recordings. The limits are about retention, not volume. Recordings are kept for 30 days, heatmaps for up to 9 months, and each heatmap is built from up to 100,000 page views. Team members per project are unlimited.

Category

Session Replay & Heatmaps

Pricing

Free tier available

Free tier

Yes

Best for

Session Replay & Heatmaps — heatmaps, free

Microsoft Clarity Pricing Plans (2026)

PlanPrice
FreePopular$0 (free forever)

Pricing summary: Free. Always confirm current pricing on the official site.

Key Microsoft Clarity Features

  • Unlimited traffic, no sampling
  • Recordings retained 30 days
  • Heatmaps retained up to 9 months
  • Unlimited team members

Pros

  • +Completely free at any traffic level
  • +Rage-click and dead-click insights out of the box
  • +Two-minute install, works alongside GA

Cons

  • −30-day recording retention with no way to pay for more
  • −No surveys, funnels or product analytics depth
  • −Data goes to Microsoft, which some privacy reviews will flag

Best Microsoft Clarity Alternatives

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Microsoft Clarity Compared

Microsoft Clarity FAQ

What is Microsoft Clarity used for?⌄

Microsoft Clarity is a session replay & heatmaps tool. Free session recordings and heatmaps from Microsoft, with no traffic limits, no sampling and no paid tier.

Is Microsoft Clarity free?⌄

Yes — Microsoft Clarity has a free tier you can start with, and paid plans for more usage and features.

How much does Microsoft Clarity cost?⌄

Microsoft Clarity is free to use.

What are the best Microsoft Clarity alternatives?⌄

Popular Microsoft Clarity alternatives include Fullstory, Hotjar, Mouseflow. Compare pricing and features on our Microsoft Clarity alternatives page.

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