Hotjar: Pricing, Features & Alternatives
Hotjar popularised heatmaps and session recordings for marketers and product teams who never open a SQL console. It merged into Contentsquare in 2025, and hotjar.com/pricing now redirects to Contentsquare's pricing. The plans changed with it. The Free plan measures 200,000 sessions a month, but replays only up to 10,000 of them and keeps data for one month; the old Hotjar free plan recorded 35 a day. Growth starts at $49/month ($39 billed annually) for 7,000 sessions with 13 months of data, and climbs through fifteen steps to $739 at 200,000 sessions. Pro and Enterprise are quoted by sales.
Category
Session Replay & Heatmaps
Pricing
Free tier available
Free tier
Yes
Best for
Session Replay & Heatmaps — heatmaps, ux
Hotjar Pricing Plans (2026)
| Plan | Price |
|---|---|
| Free | $0 |
| GrowthPopular | From $49 / month ($39 billed annually) |
| Pro | Custom (from 1M sessions) |
Pricing summary: Free · paid from $49/mo. Always confirm current pricing on the official site.
Key Hotjar Features
- 7,000 sessions / month at entry tier
- 13 months of data
- 3 projects
- Scales to $739 / month at 200k sessions
Pros
- +Easiest heatmaps and replays for non-technical teams
- +Surveys and feedback widgets alongside behaviour data
- +Much larger free plan since the Contentsquare merger
Cons
- −Pricing climbs steeply with session volume
- −Brand and plans in flux after the Contentsquare merger
- −Less useful for debugging than developer-focused replay tools
Best Hotjar Alternatives
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Hotjar FAQ
What is Hotjar used for?⌄
Hotjar is a session replay & heatmaps tool. The best-known heatmap and session recording tool, now sold as part of Contentsquare. Growth starts at $49/month for 7,000 sessions.
Is Hotjar free?⌄
Yes — Hotjar has a free tier you can start with, and paid plans for more usage and features.
How much does Hotjar cost?⌄
Hotjar offers a free tier, with paid plans starting at $49/month. Some plans are usage-based (pay-as-you-go).
What are the best Hotjar alternatives?⌄
Popular Hotjar alternatives include Microsoft Clarity, Fullstory, Mouseflow. Compare pricing and features on our Hotjar alternatives page.
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