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Hotjar: Pricing, Features & Alternatives

Hotjar popularised heatmaps and session recordings for marketers and product teams who never open a SQL console. It merged into Contentsquare in 2025, and hotjar.com/pricing now redirects to Contentsquare's pricing. The plans changed with it. The Free plan measures 200,000 sessions a month, but replays only up to 10,000 of them and keeps data for one month; the old Hotjar free plan recorded 35 a day. Growth starts at $49/month ($39 billed annually) for 7,000 sessions with 13 months of data, and climbs through fifteen steps to $739 at 200,000 sessions. Pro and Enterprise are quoted by sales.

Category

Session Replay & Heatmaps

Pricing

Free tier available

Free tier

Yes

Best for

Session Replay & Heatmaps — heatmaps, ux

Hotjar Pricing Plans (2026)

PlanPrice
Free$0
GrowthPopularFrom $49 / month ($39 billed annually)
ProCustom (from 1M sessions)

Pricing summary: Free · paid from $49/mo. Always confirm current pricing on the official site.

Key Hotjar Features

  • 7,000 sessions / month at entry tier
  • 13 months of data
  • 3 projects
  • Scales to $739 / month at 200k sessions

Pros

  • +Easiest heatmaps and replays for non-technical teams
  • +Surveys and feedback widgets alongside behaviour data
  • +Much larger free plan since the Contentsquare merger

Cons

  • −Pricing climbs steeply with session volume
  • −Brand and plans in flux after the Contentsquare merger
  • −Less useful for debugging than developer-focused replay tools

Best Hotjar Alternatives

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Hotjar Compared

Hotjar FAQ

What is Hotjar used for?⌄

Hotjar is a session replay & heatmaps tool. The best-known heatmap and session recording tool, now sold as part of Contentsquare. Growth starts at $49/month for 7,000 sessions.

Is Hotjar free?⌄

Yes — Hotjar has a free tier you can start with, and paid plans for more usage and features.

How much does Hotjar cost?⌄

Hotjar offers a free tier, with paid plans starting at $49/month. Some plans are usage-based (pay-as-you-go).

What are the best Hotjar alternatives?⌄

Popular Hotjar alternatives include Microsoft Clarity, Fullstory, Mouseflow. Compare pricing and features on our Hotjar alternatives page.

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