OneSignal: Pricing, Features & Alternatives
OneSignal is the mass-market end of this category: it is a messaging and engagement platform first, with push notifications as the wedge, and it serves marketers as much as engineers. Free covers a real amount of web push, and the Growth tier starts at $19 plus usage priced by channel — monthly active mobile users for push, subscribers for web. Where Novu and Knock orchestrate your product's notifications, OneSignal is where campaigns get sent.
Category
Notifications & Realtime
Pricing
Free tier available
Free tier
Yes
Best for
Notifications & Realtime — push, mobile
OneSignal Pricing Plans (2026)
| Plan | Price |
|---|---|
| Free | $0 |
| GrowthPopular | $19 / month + usage |
| Professional | Custom (annual contract) |
Pricing summary: Free · paid from $19/mo. Always confirm current pricing on the official site.
Key OneSignal Features
- Priced per mobile MAU or web subscriber
- Unlimited send volume
- A/B testing and journeys
Pros
- +Free tier covers real production web push
- +Strong mobile push SDKs
- +Campaign and journey tooling included
- +Cheap entry price
Cons
- −Usage pricing on top of the base fee
- −More marketing tool than developer infrastructure
- −Professional tier is annual and quote-only
Best OneSignal Alternatives
Compare allOneSignal Compared
OneSignal FAQ
What is OneSignal used for?⌄
OneSignal is a notifications & realtime tool. Push, in-app, email and SMS messaging platform aimed at mobile and web audiences, with segmentation and campaign tooling.
Is OneSignal free?⌄
Yes — OneSignal has a free tier you can start with, and paid plans for more usage and features.
How much does OneSignal cost?⌄
OneSignal offers a free tier, with paid plans starting at $19/month. Some plans are usage-based (pay-as-you-go).
What are the best OneSignal alternatives?⌄
Popular OneSignal alternatives include Knock, Novu, Ably, Courier, MagicBell. Compare pricing and features on our OneSignal alternatives page.
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