Knock: Pricing, Features & Alternatives

Knock is the polished commercial take on the same problem Novu solves in the open. Its strengths are the workflow editor non-engineers can actually use, genuinely good batching and digest logic, and a preference centre that handles the per-user, per-channel matrix properly. The jump from a free developer tier to $250 is steep and is the main reason teams weigh it against self-hosting.

Category

Notifications & Realtime

Pricing

Free tier available

Free tier

Yes

Best for

Notifications & Realtime — in-app-feed, multi-channel

Knock Pricing Plans (2026)

PlanPrice
Developer$0
StarterPopular$250 / month
EnterpriseCustom

Pricing summary: Free · paid from $250/mo. Always confirm current pricing on the official site.

Key Knock Features

  • 50,000 messages / month
  • 2,500 guide active users
  • $0.005 per extra message

Pros

  • +Best-in-class batching and digests
  • +Preference centre handles the hard cases
  • +Workflow editor non-engineers can use
  • +Unlimited team members on every tier

Cons

  • $0 to $250 is a very big step
  • No self-hosted option
  • Message overages add up quickly

Best Knock Alternatives

Compare all

Knock Compared

Knock FAQ

What is Knock used for?

Knock is a notifications & realtime tool. Notification infrastructure as a service: cross-channel workflows, batching, user preferences and an in-app feed, without running any of it.

Is Knock free?

Yes — Knock has a free tier you can start with, and paid plans for more usage and features.

How much does Knock cost?

Knock offers a free tier, with paid plans starting at $250/month. Some plans are usage-based (pay-as-you-go).

What are the best Knock alternatives?

Popular Knock alternatives include Novu, Courier, MagicBell. Compare pricing and features on our Knock alternatives page.

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