Knock: Pricing, Features & Alternatives
Knock is the polished commercial take on the same problem Novu solves in the open. Its strengths are the workflow editor non-engineers can actually use, genuinely good batching and digest logic, and a preference centre that handles the per-user, per-channel matrix properly. The jump from a free developer tier to $250 is steep and is the main reason teams weigh it against self-hosting.
Category
Notifications & Realtime
Pricing
Free tier available
Free tier
Yes
Best for
Notifications & Realtime — in-app-feed, multi-channel
Knock Pricing Plans (2026)
| Plan | Price |
|---|---|
| Developer | $0 |
| StarterPopular | $250 / month |
| Enterprise | Custom |
Pricing summary: Free · paid from $250/mo. Always confirm current pricing on the official site.
Key Knock Features
- 50,000 messages / month
- 2,500 guide active users
- $0.005 per extra message
Pros
- +Best-in-class batching and digests
- +Preference centre handles the hard cases
- +Workflow editor non-engineers can use
- +Unlimited team members on every tier
Cons
- −$0 to $250 is a very big step
- −No self-hosted option
- −Message overages add up quickly
Best Knock Alternatives
Compare allKnock Compared
Knock FAQ
What is Knock used for?⌄
Knock is a notifications & realtime tool. Notification infrastructure as a service: cross-channel workflows, batching, user preferences and an in-app feed, without running any of it.
Is Knock free?⌄
Yes — Knock has a free tier you can start with, and paid plans for more usage and features.
How much does Knock cost?⌄
Knock offers a free tier, with paid plans starting at $250/month. Some plans are usage-based (pay-as-you-go).
What are the best Knock alternatives?⌄
Popular Knock alternatives include Novu, Courier, MagicBell. Compare pricing and features on our Knock alternatives page.
Not sure if Knock fits your stack?
Get a free, AI-powered tech stack tailored to your budget, app type, and team size — including the best notifications & realtime pick for you.
Build my stack free