Link Shorteners & Branded Links

The 3 Best Bitly Alternatives in 2026

Looking for an alternative to Bitly? Below we compare the best link shorteners & branded links alternatives by pricing, free tiers, and what each is best for — so you can pick the right fit for your budget and stack.

Category

Link Shorteners & Branded Links

Bitly pricing

Free tier available

Free tier

Yes

Alternatives

3 compared

Why look for a Bitly alternative?

Bitly is a solid link shorteners & branded links choice, but it isn't the right fit for everyone. The most common reasons teams evaluate alternatives:

  • −Free plan allows only 5 links a month
  • −Expensive at higher link volumes
  • −Core plan is annual only

Bitly vs Alternatives — Quick Comparison

ToolPricingFree tierRating
BitlyYou searchedFree · paid from $10/mo4.5
1.DubFree · paid from $30/mo4.8
2.Short.ioFree · paid from $5/mo4.6
3.RebrandlyFree · paid from $11/mo4.5

Top Bitly Alternatives, Explained

Dub

1. Dub

Free tier4.8· Free · paid from $30/mo

Dub is the modern, developer-friendly short-link platform: branded links on your own domain, QR codes, a full API, click analytics and conversion tracking that ties a link to signups and revenue. Its Partners feature runs affiliate programs on the same links. It is open source (AGPL) and self-hostable. Business is $90/month (10K links, 250K tracked events) and Advanced $300/month (50K links, 1M events), with 10% off annually. 2026 reviews also list a free plan (25 links/month) and Pro at $30/month.

  • Open source and self-hostable
  • Conversion tracking ties links to revenue
  • Excellent API and developer experience
Short.io

2. Short.io

Free tier4.6· Free · paid from $5/mo

Short.io is the budget pick for branded links. Free includes 5 custom domains, 1,000 links in total and 50,000 tracked clicks a month. Hobby is $5/month, Pro $18/month with unlimited links and clicks plus password protection and expiry, Team $48/month with unlimited users, and Enterprise $148/month with SSO and raw data export. Annual billing saves 17%.

  • Most generous free plan for branded links
  • Unlimited links from $18/month
  • Multiple custom domains on Free
Rebrandly

3. Rebrandly

Free tier4.5· Free · paid from $11/mo

Rebrandly focuses on branded links: short URLs on a domain you own, with QR codes, UTM builder, link retargeting and click analytics. Free gives 10 links a month. Essentials is $11/month ($8 annually) for 250 links, Professional $32/month ($22 annually) for 1,500 links, and Growth $99/month ($69 annually) for 3,500 links. Enterprise is custom.

  • Cheaper than Bitly for branded links
  • Good UTM and retargeting tools
  • Annual billing saves around 30%

Frequently Asked Questions

What are the best alternatives to Bitly in 2026?⌄

The best Bitly alternatives in 2026 are Dub, Short.io, Rebrandly. Each is a link shorteners & branded links option you can compare on pricing, free tiers, and features in the table above.

Is there a free alternative to Bitly?⌄

Yes — Dub, Short.io, Rebrandly offer free tiers, making them strong free Bitly alternatives for bootstrapped startups.

Why look for a Bitly alternative?⌄

A common reason teams switch is free plan allows only 5 links a month. Beyond that, people compare link shorteners & branded links tools on pricing, specific feature gaps, ease of use, and whether an open-source or free-tier option exists — so they can pick the best fit for their stack and budget.

What is the cheapest Bitly alternative?⌄

Dub is among the most affordable Bitly alternatives — free · paid from $30/mo. Check the comparison table above for the full pricing breakdown.

Which Bitly alternative is rated highest?⌄

Dub is the highest-rated Bitly alternative in our catalog at 4.8 out of 5, making it a strong pick if you want a well-reviewed option.

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