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Sprout Social: Pricing, Features & Alternatives

Sprout Social is a premium social media suite known for its listening, analytics and reporting. It is priced per seat: the new Essentials plan is $79 per seat per month billed annually ($99 monthly) with 5 profiles, Standard is $199, Professional $299 with unlimited profiles, and Advanced $399. Every plan includes Trellis, Sprout's AI agent for exploring social data and surfacing insights, with 100 AI credits per seat each month. As of October 2026.

Category

Social Media Management

Pricing

From $79/seat/mo

Free tier

No

Best for

Social Media Management — social, analytics

Sprout Social Pricing Plans (2026)

PlanPrice
Essentials$79 / seat / month (billed annually)
StandardPopular$199 / seat / month
Professional$299 / seat / month
Advanced$399 / seat / month
EnterpriseCustom

Pricing summary: From $79/seat/mo. Always confirm current pricing on the official site.

Key Sprout Social Features

  • 5 social profiles
  • Trellis AI agent
  • AI Assist for posts

Pros

  • +Best-in-class reporting
  • +Strong social listening
  • +Solid unified inbox

Cons

  • −Among the most expensive options
  • −Per-seat pricing punishes teams

Best Sprout Social Alternatives

Compare all

Sprout Social Compared

In-depth guideBest AI Social Media Management Tools 2026: Buffer vs Autoadify vs Hootsuite vs Sprout Social vs Later vs Metricool vs Predis.aiEvery social media tool now says it has AI. Some write captions, some analyze your data, and a few create and publish the posts for you. Seven tools compared on what the AI actually does, who each one is best for, and what 10 accounts really cost.

Sprout Social FAQ

What is Sprout Social used for?⌄

Sprout Social is a social media management tool. Premium social suite with deep listening and analytics.

Is Sprout Social free?⌄

Sprout Social does not offer a permanent free tier; paid plans start at $79/month.

How much does Sprout Social cost?⌄

Sprout Social plans start at $79/month. Some usage is billed pay-as-you-go.

What are the best Sprout Social alternatives?⌄

Popular Sprout Social alternatives include Buffer, Autoadify, Metricool, Hootsuite, Later. Compare pricing and features on our Sprout Social alternatives page.

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