GrowthBook: Pricing, Features & Alternatives
GrowthBook connects to the warehouse you already have rather than asking you to send it events, then runs Bayesian and frequentist analyses on the metrics defined there. Flags come with the same SDK-local evaluation model as Unleash. Self-hosting is free and unlimited; the cloud Pro tier is $40 per seat.
Category
Feature Flags & Experiments
Pricing
Free tier available
Free tier
Yes
Best for
Feature Flags & Experiments — experimentation, ab-testing
GrowthBook Pricing Plans (2026)
| Plan | Price |
|---|---|
| Starter | $0 (up to 3 users) |
| ProPopular | $40 / seat / month |
| Enterprise | Custom |
Pricing summary: Free · paid from $40/mo. Always confirm current pricing on the official site.
Key GrowthBook Features
- Up to 50 users
- Visual editor
- Multi-arm bandits
- Advanced permissions
Pros
- +Runs on your warehouse — no event forwarding
- +Open source with no user cap when self-hosted
- +Serious statistics engine
- +Flags and experiments in one tool
Cons
- −Needs a warehouse and modelled metrics
- −Self-hosted setup is a real project
- −Per-seat cloud pricing adds up
Best GrowthBook Alternatives
Compare allGrowthBook Compared
GrowthBook FAQ
What is GrowthBook used for?⌄
GrowthBook is a feature flags & experiments tool. Warehouse-native flags and experiments — the stats run on your own data, and the whole platform is open source.
Is GrowthBook free?⌄
Yes — GrowthBook has a free tier you can start with, and paid plans for more usage and features.
How much does GrowthBook cost?⌄
GrowthBook offers a free tier, with paid plans starting at $40/month. Some plans are usage-based (pay-as-you-go).
What are the best GrowthBook alternatives?⌄
Popular GrowthBook alternatives include LaunchDarkly, Statsig, ConfigCat, Unleash, Flagsmith. Compare pricing and features on our GrowthBook alternatives page.
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