SEO Tools

Serpstat vs SpyFu: Which is Better in 2026?

Choosing between Serpstat and SpyFu? Both are popular seo tools tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.

Quick verdict

Both are solid seo tools options. SpyFu is cheaper to start, but the right choice depends on the specific features and integrations you need.

Serpstat vs SpyFu — Side by Side

SerpstatSpyFu
CategorySEO ToolsSEO Tools
PricingFrom $59/moFrom $39/mo
Starting priceFrom $59/moFrom $39/mo
Free tier
Rating3.93.9
Best forSEO Tools — budget, apiSEO Tools — ppc, competitor

Pros & Cons

  • Good value per credit
  • Covers SEO, PPC and content
  • API on lower tiers
  • Data thinner outside major markets
  • UI feels dated
  • Deep historical ad data
  • Unlimited searches
  • Cheap for competitor work
  • US-centric data
  • Weak site audit

Key Features Compared

Serpstat

  • Keyword research
  • Backlink analysis
  • Rank tracking
  • Site audit
  • Competitor research

SpyFu

  • Keyword research
  • Backlink analysis
  • Rank tracking
  • Site audit
  • Competitor research

Choose Serpstat if…

  • Good value per credit
  • Covers SEO, PPC and content
  • API on lower tiers
Serpstat review & pricing

Choose SpyFu if…

  • Budget is tight — paid plans start lower ($39/mo vs $59/mo).
  • Deep historical ad data
  • Unlimited searches
  • Cheap for competitor work
SpyFu review & pricing

Frequently Asked Questions

Is Serpstat better than SpyFu?

Both are solid seo tools options. SpyFu is cheaper to start, but the right choice depends on the specific features and integrations you need.

What is the difference between Serpstat and SpyFu?

Serpstat — Growth-hacking SEO platform with generous limits at low tiers. SpyFu — Competitor keyword and ad-history research. Both are seo tools tools; the comparison table above breaks down pricing, free tiers, and what each is best for.

Serpstat vs SpyFu: which is cheaper?

Serpstat pricing: From $59/mo. SpyFu pricing: From $39/mo. Confirm current pricing on each tool's official site, as plans change.

Which is rated higher, Serpstat or SpyFu?

In our catalog, Serpstat rates 3.9 out of 5 and SpyFu rates 3.9 out of 5 — they are evenly matched.

See more options in our guide to the best seo tools tools for startups.

Still not sure which to pick?

Get a free, AI-powered tech stack — including the best seo tools pick for your budget and team — in 60 seconds.

Build my stack free