Moz Pro vs Serpstat: Which is Better in 2026?
Choosing between Moz Pro and Serpstat? Both are popular seo tools tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Quick verdict
Both are solid seo tools options. Serpstat is cheaper to start, but the right choice depends on the specific features and integrations you need.
Moz Pro vs Serpstat — Side by Side
| Moz Pro | Serpstat | |
|---|---|---|
| Category | SEO Tools | SEO Tools |
| Pricing | From $99/mo | From $59/mo |
| Starting price | From $99/mo | From $59/mo |
| Free tier | — | — |
| Rating | 4.1 | 3.9 |
| Best for | SEO Tools — domain-authority, rank-tracking | SEO Tools — budget, api |
Pros & Cons
Key Features Compared
Moz Pro
- Keyword research
- Backlink analysis
- Rank tracking
- Site audit
- Competitor research
Serpstat
- Keyword research
- Backlink analysis
- Rank tracking
- Site audit
- Competitor research
Choose Moz Pro if…
- Domain Authority is a widely quoted benchmark
- Clean, approachable interface
- Good local SEO tooling
Choose Serpstat if…
- Budget is tight — paid plans start lower ($59/mo vs $99/mo).
- Good value per credit
- Covers SEO, PPC and content
- API on lower tiers
Frequently Asked Questions
Is Moz Pro better than Serpstat?⌄
Both are solid seo tools options. Serpstat is cheaper to start, but the right choice depends on the specific features and integrations you need.
What is the difference between Moz Pro and Serpstat?⌄
Moz Pro — SEO toolset built around Domain Authority and keyword difficulty. Serpstat — Growth-hacking SEO platform with generous limits at low tiers. Both are seo tools tools; the comparison table above breaks down pricing, free tiers, and what each is best for.
Moz Pro vs Serpstat: which is cheaper?⌄
Moz Pro pricing: From $99/mo. Serpstat pricing: From $59/mo. Confirm current pricing on each tool's official site, as plans change.
Which is rated higher, Moz Pro or Serpstat?⌄
In our catalog, Moz Pro rates 4.1 out of 5 and Serpstat rates 3.9 out of 5, so Moz Pro has a slight edge on reviews.
See more options in our guide to the best seo tools tools for startups.
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