Mixpanel vs PostHog: Which is Better in 2026?
Choosing between Mixpanel and PostHog? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Mixpanel is for: Product and growth teams analysing user behaviour across web and mobile who want unlimited seats on every plan.
PostHog is for: Product teams who want analytics, session replay, feature flags, experiments and error tracking in one tool with a free monthly allowance.
Quick verdict
There’s no single winner; pick on your constraint. Choose Mixpanel if you want funnels and retention for web and mobile with unlimited seats. Choose PostHog if you want product analytics, session replay and feature flags without stitching three tools together.
Mixpanel vs PostHog — Side by Side
| Mixpanel | PostHog | |
|---|---|---|
| Category | Analytics | Analytics |
| What it is | Product analytics platform | Product analytics suite |
| What it measures | User events, funnels, retention, replays | Product events, replays, flags, errors |
| Self-hosting | No (hosted) | Hobby deploy (about 100K events a month) |
| How you pay | Free tier, then by event volume | Free allowance, then per-product usage |
| Free access | 1M events and 10K replays a month | 1M events and 5K recordings a month |
| Pricing | Free · paid from $140/mo | Free · then usage-based |
| Starting price | Free tier available | Free tier available |
| Free tier | ||
| Best for | Analytics — product analytics, unlimited seats, startups | Analytics — product analytics, session replay, feature flags |
Pros & Cons
- Unlimited seats on every plan
- Free: 1M events and 10,000 session replays a month
- First year free for eligible startups
- Growth plans go up to 20M events; above that is Enterprise
- Hosted only; no self-hosting
- Free monthly allowance: 1M events and 5,000 recordings
- Analytics, replay, flags and error tracking in one tool
- Billing limit per product
- Usage is billed separately for each product
- Self-hosted hobby deploy suits about 100,000 events a month
- Free plan keeps 1 year of data and 1 project
Key Features Compared
Mixpanel
- Free: up to 1M events and 10,000 session replays a month, unlimited seats
- Growth: first 1M events free, then from $140 a month for 1.5M events ($100 a month billed yearly)
- Growth goes up to 20M events and adds SAML SSO, multi-touch attribution and data warehouse connectors
- Free includes funnels, retention, experiments, feature flags (up to 10) and session replay
- Startup program: first year free for companies under 5 years old with up to $8M in funding
- Enterprise: custom pricing, HIPAA tools and anomaly detection
PostHog
- Free every month: 1M analytics events, 5,000 session recordings, 1M feature flag requests
- Also free monthly: 100,000 error-tracking exceptions and 1,500 survey responses
- Usage above the free allowance is billed per product, with a billing limit per product
- Paid plans keep events 7 years (1 year on free) and allow 6 projects (1 on free)
- Open source under MIT, except the ee directory; self-hosted hobby deployments suit about 100,000 events a month
Choose Mixpanel if…
- You want funnels and retention for web and mobile with unlimited seats.
- You are an early-stage startup that qualifies for the free first year.
- You want session replay and experiments in the same tool as your event analytics.
Choose PostHog if…
- You want product analytics, session replay and feature flags without stitching three tools together.
- You want a free tier that resets monthly, with or without a card on file.
- You want to cap spend per product with billing limits.
Frequently Asked Questions
Is Mixpanel better than PostHog?⌄
There’s no single winner; pick on your constraint. Choose Mixpanel if you want funnels and retention for web and mobile with unlimited seats. Choose PostHog if you want product analytics, session replay and feature flags without stitching three tools together.
What is the difference between Mixpanel and PostHog?⌄
What it is — Mixpanel: Product analytics platform. PostHog: Product analytics suite. What it measures — Mixpanel: User events, funnels, retention, replays. PostHog: Product events, replays, flags, errors. Self-hosting — Mixpanel: No (hosted). PostHog: Hobby deploy (about 100K events a month). How you pay — Mixpanel: Free tier, then by event volume. PostHog: Free allowance, then per-product usage. Free access — Mixpanel: 1M events and 10K replays a month. PostHog: 1M events and 5K recordings a month.
Mixpanel vs PostHog: which is cheaper?⌄
Mixpanel pricing: Free · paid from $140/mo. PostHog pricing: Free · then usage-based. Confirm current pricing on each tool's official site, as plans change.
When should I skip both Mixpanel and PostHog?⌄
Skip Mixpanel if you want error tracking and surveys alongside analytics. PostHog includes them. Skip PostHog if you only need simple website traffic stats. Plausible and Fathom are simpler.
Sources · tool facts checked November 2026
See more options in our guide to the best analytics tools for startups.
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