Loom vs Vidyard: Which is Better in 2026?
Loom and Vidyard are both async video messaging tools — record your screen and camera, get a shareable link — but they aim at different buyers. Loom is the general-purpose async-video tool for internal updates, demos, support, and engineering, now owned by Atlassian and woven into team workflows. Vidyard is purpose-built for sales and marketing, layering viewer analytics, CTAs, lead capture, and CRM integrations on top of the same core recording.
The practical question is who is watching and why. If you send video to teammates and customers to explain things, Loom’s simplicity wins. If video is part of a sales motion — outreach, pipeline, attribution — Vidyard’s analytics and CRM hooks justify its heavier, pricier stack. Below: focus & use case, analytics & CRM, recording & editing, pricing, and how to choose.
Quick verdict
Pick Loom if you want the simplest, fastest async video for internal communication, demos, and support — clean recording, instant links, broad integrations, and per-seat pricing that scales across a whole company. Pick Vidyard if video is a revenue tool: SDR outreach, marketing campaigns, and customer-facing sales where viewer-level analytics, CTAs, lead forms, and Salesforce/HubSpot integration drive pipeline. In short: Loom for everyday async communication, Vidyard for sales-and-marketing video with measurement.
Loom vs Vidyard — Side by Side
| Loom | Vidyard | |
|---|---|---|
| Category | Video & Screen Recording | Video & Screen Recording |
| Pricing | Free · paid from $12.5/mo | Free · paid from $19/mo |
| Starting price | Free tier available | Free tier available |
| Free tier | ||
| Rating | 4.4 | 4.3 |
| Best for | Video & Screen Recording — async, communication | Video & Screen Recording — screen-recording, sales |
Loom vs Vidyard: The Details That Matter
01Focus & use case
Loom is horizontal: anyone in the company records a video to replace a meeting, walk through a design, file a bug, or answer a support ticket. Its free tier and dead-simple capture have made it the default async-video tool across engineering, product, and support teams.
Vidyard is vertical: it is built for go-to-market teams. The whole product is oriented around using video to move deals — personalized sales outreach, marketing videos with CTAs, and tracking who watched what. It does the same core recording as Loom but assumes a sales or marketing workflow around it.
Loom is a horizontal async-video tool for the whole company; Vidyard is purpose-built for sales and marketing video.
02Analytics, CTAs & CRM
Vidyard’s differentiator is measurement and conversion: viewer-level engagement analytics, calls-to-action and lead-capture forms inside the player, and integrations with Salesforce, HubSpot, Salesloft, Marketo, and Zapier — so video activity flows into the CRM and attaches to deals. Its newer AI workflows auto-generate and deliver personalized videos based on buyer actions.
Loom offers engagement insights (views, reactions, comments) and integrations with Slack and Salesforce, but it is not a pipeline tool — there are no in-player lead forms and analytics are lighter. For internal communication that is plenty; for revenue attribution it falls short of Vidyard.
Vidyard wins on sales tooling — viewer analytics, in-player CTAs/lead forms, and deep CRM integration; Loom’s analytics are lighter and team-oriented.
03Recording & editing
Both record screen + camera and share via links, and both keep editing relatively simple. Loom offers trim, stitch, and branding, with AI features (auto-summaries, filler-word removal, transcript editing) in its Business + AI tier. The capture experience is famously frictionless.
Vidyard records up to 30-minute videos even on the free plan and adds custom branding and CTAs on paid tiers. Reviewers note it is heavier than a pure recorder like Loom because the sales/marketing layer adds surface area — more setup for more capability.
Core recording is similar; Loom is the lighter, faster recorder, while Vidyard adds weight in exchange for sales/marketing features.
04Pricing
Loom has a free Starter plan (25 videos, 5-minute cap); Business is about $12.50/user/month billed annually (removing limits, adding branding and analytics), with AI in Business + AI at roughly $20–24/user/month. Pricing is straightforwardly per-seat.
Vidyard’s free plan is more generous on length (25 videos at up to 30 minutes each) but locks CTAs, lead forms, and integrations behind paid tiers. Pro runs about $19–29/user/month annually; CRM integrations require higher tiers (Teams, estimated ~$99/seat/month by third parties), and AI video workflows add roughly $24/seat/month on top. The sales features get expensive fast.
Both have free tiers; Loom’s paid plans are cheaper and simpler, while Vidyard’s sales/CRM features sit in pricier higher tiers.
05How to choose
Choose Loom if video is for communication — internal updates, demos, support, engineering — and you want the simplest, cheapest tool that scales across the whole company.
Choose Vidyard if video is part of your revenue engine and you need viewer analytics, CTAs, lead capture, and CRM integration to tie video to pipeline — and you can justify the higher cost of those tiers.
Pros & Cons
Key Features Compared
Loom
- Screen + camera recording
- Instant shareable links
- Basic editing
- Up to 25 videos/person
Vidyard
- Screen + camera recording
- Up to 25 videos
- Basic sharing
Choose Loom if…
- Video is for communication: internal updates, demos, support, bug reports.
- You want the simplest, fastest recorder with the least setup.
- You need company-wide per-seat pricing that stays affordable.
- Light engagement insights are enough — you don’t need pipeline attribution.
Choose Vidyard if…
- Video is a sales or marketing motion — outreach, campaigns, customer-facing deals.
- You need viewer-level analytics, in-player CTAs, and lead-capture forms.
- You require Salesforce/HubSpot/Salesloft CRM integration tied to video.
- You want AI workflows that auto-personalize and deliver videos by buyer action.
Frequently Asked Questions
Is Loom better than Vidyard?⌄
Pick Loom if you want the simplest, fastest async video for internal communication, demos, and support — clean recording, instant links, broad integrations, and per-seat pricing that scales across a whole company. Pick Vidyard if video is a revenue tool: SDR outreach, marketing campaigns, and customer-facing sales where viewer-level analytics, CTAs, lead forms, and Salesforce/HubSpot integration drive pipeline. In short: Loom for everyday async communication, Vidyard for sales-and-marketing video with measurement.
What is the difference between Loom and Vidyard?⌄
Loom — Async video messaging — record your screen and camera to explain things faster than meetings. Free tier available. Vidyard — Async video messaging built for sales and marketing, with viewer analytics and CRM integrations. Both are video & screen recording tools; the comparison table above breaks down pricing, free tiers, and what each is best for.
Loom vs Vidyard: which is cheaper?⌄
Loom pricing: Free · paid from $12.5/mo. Vidyard pricing: Free · paid from $19/mo. Confirm current pricing on each tool's official site, as plans change.
Which is rated higher, Loom or Vidyard?⌄
In our catalog, Loom rates 4.4 out of 5 and Vidyard rates 4.3 out of 5, so Loom has a slight edge on reviews.
Is Loom or Vidyard better in 2026?⌄
It depends on the job. Loom is better for general async communication — internal updates, demos, and support — where simplicity, speed, and affordable per-seat pricing matter. Vidyard is better for sales and marketing, where viewer analytics, CTAs, lead capture, and CRM integration turn video into pipeline. Choose Loom to communicate, Vidyard to sell.
What’s the difference between Loom and Vidyard?⌄
Both record screen + camera and share via links, but Loom is a horizontal async-video tool for the whole company, while Vidyard is built for go-to-market teams. Vidyard adds viewer-level analytics, in-player CTAs and lead forms, and deep CRM integrations (Salesforce, HubSpot, Salesloft) that Loom does not focus on.
How do Loom and Vidyard pricing compare?⌄
Both have free tiers — Loom allows 25 videos with a 5-minute cap; Vidyard allows 25 videos at up to 30 minutes each. Loom Business is about $12.50/user/month annually. Vidyard Pro runs roughly $19–29/user/month, but CRM integrations require higher tiers (Teams, estimated ~$99/seat/month) and AI workflows add about $24/seat/month, so Vidyard’s sales features cost more.
Does Vidyard integrate with Salesforce and HubSpot?⌄
Yes — CRM integration is a core Vidyard feature, including Salesforce, HubSpot, Salesloft, Marketo, and Zapier, with video engagement flowing into the CRM. These integrations live in higher (Teams/Enterprise) tiers. Loom integrates with Slack and Salesforce but is not designed as a pipeline-attribution tool.
Research & sources · last verified June 2026
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