HubSpot CRM vs Kit (ConvertKit): Which is Better in 2026?
Choosing between HubSpot CRM and Kit (ConvertKit)? Both are popular sales & marketing tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Quick verdict
Both are solid sales & marketing options. HubSpot CRM is cheaper to start, but the right choice depends on the specific features and integrations you need.
HubSpot CRM vs Kit (ConvertKit) — Side by Side
| HubSpot CRM | Kit (ConvertKit) | |
|---|---|---|
| Category | Sales & Marketing | Sales & Marketing |
| Pricing | Free · paid from $15/mo | Free · paid from $33/mo |
| Starting price | Free tier available | Free tier available |
| Free tier | ||
| Best for | Sales & Marketing — crm, marketing | Sales & Marketing — newsletter, email-marketing |
Pros & Cons
- Best-in-class free CRM
- Covers entire customer lifecycle
- Huge integration ecosystem
- Scales from solo founder to enterprise
- Professional tier is expensive
- Can feel bloated for simple use cases
- Features locked behind higher tiers
- Most generous free plan — 10,000 subscribers free
- Purpose-built for creators and indie hackers
- Visual automation builder is beginner-friendly
- Paid newsletters built-in with low fees
- Less powerful for large marketing teams
- Template variety smaller than Mailchimp
- Advanced features require Creator Pro
Choose HubSpot CRM if…
you want a free tier to start, and HubSpot CRM All-in-one CRM platform covering marketing, sales, and customer service with a generous free tier.
HubSpot CRM review & pricingChoose Kit (ConvertKit) if…
you want a free tier to start, and Kit (ConvertKit) Email platform for creators — with powerful automations, paid newsletters, and a free plan up to 10,000 subscribers.
Kit (ConvertKit) review & pricingFrequently Asked Questions
Is HubSpot CRM better than Kit (ConvertKit)?⌄
Both are solid sales & marketing options. HubSpot CRM is cheaper to start, but the right choice depends on the specific features and integrations you need.
What is the difference between HubSpot CRM and Kit (ConvertKit)?⌄
HubSpot CRM — All-in-one CRM platform covering marketing, sales, and customer service with a generous free tier. Kit (ConvertKit) — Email platform for creators — with powerful automations, paid newsletters, and a free plan up to 10,000 subscribers. Both are sales & marketing tools; the comparison table above breaks down pricing, free tiers, and what each is best for.
HubSpot CRM vs Kit (ConvertKit): which is cheaper?⌄
HubSpot CRM pricing: Free · paid from $15/mo. Kit (ConvertKit) pricing: Free · paid from $33/mo. Confirm current pricing on each tool's official site, as plans change.
See more options in our guide to the best sales & marketing tools for startups.
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