Hootsuite vs Metricool: Which is Better in 2026?
Choosing between Hootsuite and Metricool? Both are popular social media management tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Quick verdict
Metricool is the safer pick if budget matters — it has a free tier, while Hootsuite does not. Choose Hootsuite when its specific features justify the cost. In our catalog, Hootsuite rates slightly higher (4.3 vs 4.0 out of 5).
Hootsuite vs Metricool — Side by Side
| Hootsuite | Metricool | |
|---|---|---|
| Category | Social Media Management | Social Media Management |
| Pricing | From $99/user/mo | Free · paid from $25/mo |
| Starting price | From $99/user/mo | Free tier available |
| Free tier | — | |
| Rating | 4.3 | 4.0 |
| Best for | Social Media Management — social, scheduling | Social Media Management — social-media, analytics |
Pros & Cons
- Handles many accounts at once
- Strong approval workflows
- Mature reporting
- Expensive for small teams
- Interface is heavy
- Priced by brand, so agencies can run many clients cheaply
- Free plan with AI assistant
- Strong analytics and competitor tracking
- Free plan excludes LinkedIn and X
- X is a paid add-on on Starter
- Team features need Advanced
Key Features Compared
Hootsuite
- 10 social accounts
- AI assistant with caption and image generator
- Unified inbox
- Brand and competitor monitoring
Metricool
- Up to 5 brands
- Unlimited publishing and analytics history
- 20 AI credits per brand
- $20 billed yearly
Choose Hootsuite if…
- Handles many accounts at once
- Strong approval workflows
- Mature reporting
Choose Metricool if…
- You want to start free — Metricool has a free tier and Hootsuite does not.
- Budget is tight — paid plans start lower ($25/mo vs $99/mo).
- Priced by brand, so agencies can run many clients cheaply
- Free plan with AI assistant
Frequently Asked Questions
Is Hootsuite better than Metricool?⌄
Metricool is the safer pick if budget matters — it has a free tier, while Hootsuite does not. Choose Hootsuite when its specific features justify the cost. In our catalog, Hootsuite rates slightly higher (4.3 vs 4.0 out of 5).
What is the difference between Hootsuite and Metricool?⌄
Hootsuite — Enterprise social management with inbox, scheduling and reporting. Metricool — Scheduling, analytics and competitor tracking for many brands at once, with a free plan and an AI assistant. Both are social media management tools; the comparison table above breaks down pricing, free tiers, and what each is best for.
Hootsuite vs Metricool: which is cheaper?⌄
Hootsuite pricing: From $99/user/mo. Metricool pricing: Free · paid from $25/mo. Confirm current pricing on each tool's official site, as plans change.
Which is rated higher, Hootsuite or Metricool?⌄
In our catalog, Hootsuite rates 4.3 out of 5 and Metricool rates 4.0 out of 5, so Hootsuite has a slight edge on reviews.
See more options in our guide to the best social media management tools for startups.
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