AppsFlyer vs Simple Analytics: Which is Better in 2026?
Choosing between AppsFlyer and Simple Analytics? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
AppsFlyer is for: Mobile app marketers who need to attribute installs and in-app actions to paid campaigns.
Simple Analytics is for: Site owners who want a cookie-free traffic dashboard, with a free plan for hobby sites.
Quick verdict
There’s no single winner; pick on your constraint. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs. Choose Simple Analytics if you want a free plan for small sites and can show a badge.
AppsFlyer vs Simple Analytics — Side by Side
| AppsFlyer | Simple Analytics | |
|---|---|---|
| Category | Analytics | Analytics |
| What it is | Mobile attribution platform | Privacy-friendly web analytics |
| What it measures | Installs and conversions by campaign | Website traffic |
| Self-hosting | No (hosted) | No (hosted) |
| How you pay | Per conversion ($0.07 on Growth) | Monthly plan by pageviews, plus per extra user |
| Free access | 12,000 conversions in the first year | 5 sites, 1 month of data, badge required |
| Pricing | Free · then usage-based | Free · paid from $20/mo |
| Starting price | Free tier available | Free tier available |
| Free tier | ||
| Best for | Analytics — mobile attribution, paid campaigns, ROAS | Analytics — cookie-free, EU data, free hobby plan |
Pros & Cons
- Free Zero plan: 12,000 conversions in the first year
- Pay-as-you-go Growth at $0.07 per conversion
- Organic installs are not counted
- Zero plan excludes apps with paid activities
- Fraud protection is on Enterprise
- Measures attribution, not product funnels
- One-page dashboard
- No personal data collected
- Free plan for hobby sites
- Limited depth for product analysis
- Free plan keeps 1 month of data
- Extra users cost $20 a month each
Key Features Compared
AppsFlyer
- Zero (free): 12,000 free conversions in the first year; not for apps with paid activities
- Growth: pay-as-you-go at $0.07 per conversion after the 12,000 free
- Growth adds basic mobile attribution for paid campaigns
- Enterprise: custom pricing with cross-channel attribution, ROAS optimization and fraud protection
- Organic installs and actions are not counted and are free
Simple Analytics
- Free for hobby sites: 5 websites, 1 user, 1 month of data, badge required
- Self-serve from $20 a month for 100,000 pageviews; $20 a month per extra user
- Yearly billing gives 2 months free
- 14-day free trial, no credit card
- AI assistant available; data leaves the EU only if you opt in to such features
- Enterprise: custom pricing with a 30-day proof of concept
Choose AppsFlyer if…
- You run paid campaigns for a mobile app and need to know which ones drive installs.
- You want to start pay-as-you-go rather than sign an annual contract.
- You need mobile fraud detection on an enterprise plan.
Choose Simple Analytics if…
- You want a free plan for small sites and can show a badge.
- You want analytics data kept in the EU by default.
- You want a trial without entering a card.
Frequently Asked Questions
Is AppsFlyer better than Simple Analytics?⌄
There’s no single winner; pick on your constraint. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs. Choose Simple Analytics if you want a free plan for small sites and can show a badge.
What is the difference between AppsFlyer and Simple Analytics?⌄
What it is — AppsFlyer: Mobile attribution platform. Simple Analytics: Privacy-friendly web analytics. What it measures — AppsFlyer: Installs and conversions by campaign. Simple Analytics: Website traffic. How you pay — AppsFlyer: Per conversion ($0.07 on Growth). Simple Analytics: Monthly plan by pageviews, plus per extra user. Free access — AppsFlyer: 12,000 conversions in the first year. Simple Analytics: 5 sites, 1 month of data, badge required.
AppsFlyer vs Simple Analytics: which is cheaper?⌄
AppsFlyer pricing: Free · then usage-based. Simple Analytics pricing: Free · paid from $20/mo. Confirm current pricing on each tool's official site, as plans change.
When should I skip both AppsFlyer and Simple Analytics?⌄
Skip AppsFlyer if you only need in-app usage analytics. Firebase Analytics is free. Skip Simple Analytics if you need more than a month of history for free. Umami Hobby keeps 6 months.
Sources · tool facts checked November 2026
See more options in our guide to the best analytics tools for startups.
Still not sure which to pick?
Get a free, AI-powered tech stack — including the best analytics pick for your budget and team — in 60 seconds.