vs

AppsFlyer vs Simple Analytics: Which is Better in 2026?

Analytics

Choosing between AppsFlyer and Simple Analytics? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.

AppsFlyer is for: Mobile app marketers who need to attribute installs and in-app actions to paid campaigns.

Simple Analytics is for: Site owners who want a cookie-free traffic dashboard, with a free plan for hobby sites.

Quick verdict

There’s no single winner; pick on your constraint. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs. Choose Simple Analytics if you want a free plan for small sites and can show a badge.

AppsFlyer vs Simple Analytics — Side by Side

AppsFlyerSimple Analytics
CategoryAnalyticsAnalytics
What it isMobile attribution platformPrivacy-friendly web analytics
What it measuresInstalls and conversions by campaignWebsite traffic
Self-hostingNo (hosted)No (hosted)
How you payPer conversion ($0.07 on Growth)Monthly plan by pageviews, plus per extra user
Free access12,000 conversions in the first year5 sites, 1 month of data, badge required
PricingFree · then usage-basedFree · paid from $20/mo
Starting priceFree tier availableFree tier available
Free tier
Best forAnalytics — mobile attribution, paid campaigns, ROASAnalytics — cookie-free, EU data, free hobby plan

Pros & Cons

  • Free Zero plan: 12,000 conversions in the first year
  • Pay-as-you-go Growth at $0.07 per conversion
  • Organic installs are not counted
  • Zero plan excludes apps with paid activities
  • Fraud protection is on Enterprise
  • Measures attribution, not product funnels
  • One-page dashboard
  • No personal data collected
  • Free plan for hobby sites
  • Limited depth for product analysis
  • Free plan keeps 1 month of data
  • Extra users cost $20 a month each

Key Features Compared

AppsFlyer

  • Zero (free): 12,000 free conversions in the first year; not for apps with paid activities
  • Growth: pay-as-you-go at $0.07 per conversion after the 12,000 free
  • Growth adds basic mobile attribution for paid campaigns
  • Enterprise: custom pricing with cross-channel attribution, ROAS optimization and fraud protection
  • Organic installs and actions are not counted and are free

Simple Analytics

  • Free for hobby sites: 5 websites, 1 user, 1 month of data, badge required
  • Self-serve from $20 a month for 100,000 pageviews; $20 a month per extra user
  • Yearly billing gives 2 months free
  • 14-day free trial, no credit card
  • AI assistant available; data leaves the EU only if you opt in to such features
  • Enterprise: custom pricing with a 30-day proof of concept

Choose AppsFlyer if…

  • You run paid campaigns for a mobile app and need to know which ones drive installs.
  • You want to start pay-as-you-go rather than sign an annual contract.
  • You need mobile fraud detection on an enterprise plan.

Choose Simple Analytics if…

  • You want a free plan for small sites and can show a badge.
  • You want analytics data kept in the EU by default.
  • You want a trial without entering a card.

Frequently Asked Questions

Is AppsFlyer better than Simple Analytics?⌄

There’s no single winner; pick on your constraint. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs. Choose Simple Analytics if you want a free plan for small sites and can show a badge.

What is the difference between AppsFlyer and Simple Analytics?⌄

What it is — AppsFlyer: Mobile attribution platform. Simple Analytics: Privacy-friendly web analytics. What it measures — AppsFlyer: Installs and conversions by campaign. Simple Analytics: Website traffic. How you pay — AppsFlyer: Per conversion ($0.07 on Growth). Simple Analytics: Monthly plan by pageviews, plus per extra user. Free access — AppsFlyer: 12,000 conversions in the first year. Simple Analytics: 5 sites, 1 month of data, badge required.

AppsFlyer vs Simple Analytics: which is cheaper?⌄

AppsFlyer pricing: Free · then usage-based. Simple Analytics pricing: Free · paid from $20/mo. Confirm current pricing on each tool's official site, as plans change.

When should I skip both AppsFlyer and Simple Analytics?⌄

Skip AppsFlyer if you only need in-app usage analytics. Firebase Analytics is free. Skip Simple Analytics if you need more than a month of history for free. Umami Hobby keeps 6 months.

Sources · tool facts checked November 2026

  1. 1.AppsFlyer pricingappsflyer.com
  2. 2.Simple Analytics pricingsimpleanalytics.com

See more options in our guide to the best analytics tools for startups.

Still not sure which to pick?

Get a free, AI-powered tech stack — including the best analytics pick for your budget and team — in 60 seconds.

Build my stack free