AppsFlyer vs PostHog: Which is Better in 2026?
Choosing between AppsFlyer and PostHog? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
AppsFlyer is for: Mobile app marketers who need to attribute installs and in-app actions to paid campaigns.
PostHog is for: Product teams who want analytics, session replay, feature flags, experiments and error tracking in one tool with a free monthly allowance.
Quick verdict
There’s no single winner; pick on your constraint. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs. Choose PostHog if you want product analytics, session replay and feature flags without stitching three tools together.
AppsFlyer vs PostHog — Side by Side
| AppsFlyer | PostHog | |
|---|---|---|
| Category | Analytics | Analytics |
| What it is | Mobile attribution platform | Product analytics suite |
| What it measures | Installs and conversions by campaign | Product events, replays, flags, errors |
| Self-hosting | No (hosted) | Hobby deploy (about 100K events a month) |
| How you pay | Per conversion ($0.07 on Growth) | Free allowance, then per-product usage |
| Free access | 12,000 conversions in the first year | 1M events and 5K recordings a month |
| Pricing | Free · then usage-based | Free · then usage-based |
| Starting price | Free tier available | Free tier available |
| Free tier | ||
| Best for | Analytics — mobile attribution, paid campaigns, ROAS | Analytics — product analytics, session replay, feature flags |
Pros & Cons
- Free Zero plan: 12,000 conversions in the first year
- Pay-as-you-go Growth at $0.07 per conversion
- Organic installs are not counted
- Zero plan excludes apps with paid activities
- Fraud protection is on Enterprise
- Measures attribution, not product funnels
- Free monthly allowance: 1M events and 5,000 recordings
- Analytics, replay, flags and error tracking in one tool
- Billing limit per product
- Usage is billed separately for each product
- Self-hosted hobby deploy suits about 100,000 events a month
- Free plan keeps 1 year of data and 1 project
Key Features Compared
AppsFlyer
- Zero (free): 12,000 free conversions in the first year; not for apps with paid activities
- Growth: pay-as-you-go at $0.07 per conversion after the 12,000 free
- Growth adds basic mobile attribution for paid campaigns
- Enterprise: custom pricing with cross-channel attribution, ROAS optimization and fraud protection
- Organic installs and actions are not counted and are free
PostHog
- Free every month: 1M analytics events, 5,000 session recordings, 1M feature flag requests
- Also free monthly: 100,000 error-tracking exceptions and 1,500 survey responses
- Usage above the free allowance is billed per product, with a billing limit per product
- Paid plans keep events 7 years (1 year on free) and allow 6 projects (1 on free)
- Open source under MIT, except the ee directory; self-hosted hobby deployments suit about 100,000 events a month
Choose AppsFlyer if…
- You run paid campaigns for a mobile app and need to know which ones drive installs.
- You want to start pay-as-you-go rather than sign an annual contract.
- You need mobile fraud detection on an enterprise plan.
Choose PostHog if…
- You want product analytics, session replay and feature flags without stitching three tools together.
- You want a free tier that resets monthly, with or without a card on file.
- You want to cap spend per product with billing limits.
Frequently Asked Questions
Is AppsFlyer better than PostHog?⌄
There’s no single winner; pick on your constraint. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs. Choose PostHog if you want product analytics, session replay and feature flags without stitching three tools together.
What is the difference between AppsFlyer and PostHog?⌄
What it is — AppsFlyer: Mobile attribution platform. PostHog: Product analytics suite. What it measures — AppsFlyer: Installs and conversions by campaign. PostHog: Product events, replays, flags, errors. Self-hosting — AppsFlyer: No (hosted). PostHog: Hobby deploy (about 100K events a month). How you pay — AppsFlyer: Per conversion ($0.07 on Growth). PostHog: Free allowance, then per-product usage. Free access — AppsFlyer: 12,000 conversions in the first year. PostHog: 1M events and 5K recordings a month.
AppsFlyer vs PostHog: which is cheaper?⌄
AppsFlyer pricing: Free · then usage-based. PostHog pricing: Free · then usage-based. Confirm current pricing on each tool's official site, as plans change.
When should I skip both AppsFlyer and PostHog?⌄
Skip AppsFlyer if you only need in-app usage analytics. Firebase Analytics is free. Skip PostHog if you only need simple website traffic stats. Plausible and Fathom are simpler.
Sources · tool facts checked November 2026
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