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AppsFlyer vs Firebase Analytics: Which is Better in 2026?

Analytics

Choosing between AppsFlyer and Firebase Analytics? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.

AppsFlyer is for: Mobile app marketers who need to attribute installs and in-app actions to paid campaigns.

Firebase Analytics is for: Mobile app teams on Firebase who want free in-app analytics linked to the rest of the Firebase project.

Quick verdict

There’s no single winner; pick on your constraint. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs. Choose Firebase Analytics if your app already uses Firebase.

AppsFlyer vs Firebase Analytics — Side by Side

AppsFlyerFirebase Analytics
CategoryAnalyticsAnalytics
What it isMobile attribution platformApp analytics in Firebase
What it measuresInstalls and conversions by campaignIn-app events and engagement
Self-hostingNo (hosted)No (hosted by Google)
How you payPer conversion ($0.07 on Growth)No cost on Spark and Blaze plans
Free access12,000 conversions in the first yearFull product
PricingFree · then usage-basedFree
Starting priceFree tier availableFree tier available
Free tier
Best forAnalytics — mobile attribution, paid campaigns, ROASAnalytics — mobile apps, Firebase, free

Pros & Cons

  • Free Zero plan: 12,000 conversions in the first year
  • Pay-as-you-go Growth at $0.07 per conversion
  • Organic installs are not counted
  • Zero plan excludes apps with paid activities
  • Fraud protection is on Enterprise
  • Measures attribution, not product funnels
  • No cost on Spark and Blaze plans
  • Linked to other Firebase products in the project
  • SDKs for iOS and Android
  • Built for apps rather than website-only analytics
  • Hosted by Google only; no self-hosting

Key Features Compared

AppsFlyer

  • Zero (free): 12,000 free conversions in the first year; not for apps with paid activities
  • Growth: pay-as-you-go at $0.07 per conversion after the 12,000 free
  • Growth adds basic mobile attribution for paid campaigns
  • Enterprise: custom pricing with cross-channel attribution, ROAS optimization and fraud protection
  • Organic installs and actions are not counted and are free

Firebase Analytics

  • Analytics is a no-cost product on both the Spark (free) and Blaze (pay-as-you-go) plans
  • Listed alongside other no-cost Firebase products such as A/B Testing and App Distribution
  • No-cost usage quotas apply at the project level

Choose AppsFlyer if…

  • You run paid campaigns for a mobile app and need to know which ones drive installs.
  • You want to start pay-as-you-go rather than sign an annual contract.
  • You need mobile fraud detection on an enterprise plan.

Choose Firebase Analytics if…

  • Your app already uses Firebase.
  • You want free in-app event analytics for iOS and Android.
  • You want analytics linked to other Firebase products in the same project.

Frequently Asked Questions

Is AppsFlyer better than Firebase Analytics?⌄

There’s no single winner; pick on your constraint. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs. Choose Firebase Analytics if your app already uses Firebase.

What is the difference between AppsFlyer and Firebase Analytics?⌄

What it is — AppsFlyer: Mobile attribution platform. Firebase Analytics: App analytics in Firebase. What it measures — AppsFlyer: Installs and conversions by campaign. Firebase Analytics: In-app events and engagement. Self-hosting — AppsFlyer: No (hosted). Firebase Analytics: No (hosted by Google). How you pay — AppsFlyer: Per conversion ($0.07 on Growth). Firebase Analytics: No cost on Spark and Blaze plans. Free access — AppsFlyer: 12,000 conversions in the first year. Firebase Analytics: Full product.

AppsFlyer vs Firebase Analytics: which is cheaper?⌄

AppsFlyer pricing: Free · then usage-based. Firebase Analytics pricing: Free. Confirm current pricing on each tool's official site, as plans change.

When should I skip both AppsFlyer and Firebase Analytics?⌄

Skip AppsFlyer if you only need in-app usage analytics. Firebase Analytics is free. Skip Firebase Analytics if you need attribution for paid install campaigns. AppsFlyer measures those.

Sources · tool facts checked November 2026

  1. 1.AppsFlyer pricingappsflyer.com
  2. 2.Firebase pricingfirebase.google.com

See more options in our guide to the best analytics tools for startups.

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