Amplitude vs Umami: Which is Better in 2026?
Choosing between Amplitude and Umami? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Amplitude is for: Product teams who want behavioural analytics with a large free event allowance and a path to experiments and governance.
Umami is for: Developers who want open-source, cookie-free analytics they can self-host on Postgres or buy hosted.
Quick verdict
There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Umami if you want to self-host free, MIT-licensed analytics on Postgres.
Amplitude vs Umami — Side by Side
| Amplitude | Umami | |
|---|---|---|
| Category | Analytics | Analytics |
| What it is | Product analytics platform | Open-source web analytics |
| What it measures | User behaviour, cohorts, experiments | Website traffic and events |
| Self-hosting | No (hosted) | Yes (MIT, PostgreSQL) |
| How you pay | Free tier, then event-based plans | Free, or monthly plan plus per-event overage |
| Free access | 2M events and 10K replays a month | 100,000 events a month (Hobby) |
| Pricing | Free · paid plans by quote | Free · paid from $20/mo |
| Starting price | Free tier available | Free tier available |
| Free tier | ||
| Best for | Analytics — product analytics, large free tier, experiments | Analytics — open source, self-hosted, free tier |
Pros & Cons
- Free plan covers 2M events a month
- Plus starts at $0 for the first 2M events
- Experiments and SSO on Growth
- Growth and Enterprise prices are not listed
- Free plan keeps 1 year of data and 10 saved charts
- MIT licensed and self-hostable
- Free tier covers 100k monthly events
- Usage overage instead of forced upgrades
- Self-hosting means running a database
- Fewer advanced reports
Key Features Compared
Amplitude
- Free: 2M events a month, 10,000 session replays, 1 year of data access, 10 saved charts
- Plus: starts at $0 with the first 2M events free, up to 70M events, heatmaps and 2-year data retention
- Growth: custom, event-based pricing with SSO, A/B testing and 20,000 replays
- Enterprise: custom, with RBAC, data access controls and 50,000 replays
- Free includes AI agents, MCP and agent analytics
Umami
- Hobby (free cloud): 100,000 events a month, 1 website, 6 months of data
- Pro $20 a month: 1M events, up to 20 websites, up to 10 team members, 2 years of data
- Pro overage: $0.00003 per extra event
- Business $200 a month: 10M events, unlimited websites and members, 5 years of data
- Open source under the MIT license; self-hosting needs PostgreSQL v12.14+
- Cloud adds email reports and a streaming API that self-hosting lacks
Choose Amplitude if…
- You want a free plan with up to 2M events a month.
- You expect to need experiments, SSO and access controls as the team grows.
- You want heatmaps alongside product analytics on a paid plan.
Choose Umami if…
- You want to self-host free, MIT-licensed analytics on Postgres.
- You want a free hosted plan for one site.
- You want usage-based overage rather than jumping to a bigger plan.
Frequently Asked Questions
Is Amplitude better than Umami?⌄
There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Umami if you want to self-host free, MIT-licensed analytics on Postgres.
What is the difference between Amplitude and Umami?⌄
What it is — Amplitude: Product analytics platform. Umami: Open-source web analytics. What it measures — Amplitude: User behaviour, cohorts, experiments. Umami: Website traffic and events. Self-hosting — Amplitude: No (hosted). Umami: Yes (MIT, PostgreSQL). How you pay — Amplitude: Free tier, then event-based plans. Umami: Free, or monthly plan plus per-event overage. Free access — Amplitude: 2M events and 10K replays a month. Umami: 100,000 events a month (Hobby).
Amplitude vs Umami: which is cheaper?⌄
Amplitude pricing: Free · paid plans by quote. Umami pricing: Free · paid from $20/mo. Confirm current pricing on each tool's official site, as plans change.
When should I skip both Amplitude and Umami?⌄
Skip Amplitude if you want published per-event prices at every tier. Mixpanel lists Growth prices up to 20M events. Skip Umami if you want funnels and ecommerce revenue on an entry plan. Plausible Business includes both.
Sources · tool facts checked November 2026
See more options in our guide to the best analytics tools for startups.
Still not sure which to pick?
Get a free, AI-powered tech stack — including the best analytics pick for your budget and team — in 60 seconds.