Amplitude vs Simple Analytics: Which is Better in 2026?
Choosing between Amplitude and Simple Analytics? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Amplitude is for: Product teams who want behavioural analytics with a large free event allowance and a path to experiments and governance.
Simple Analytics is for: Site owners who want a cookie-free traffic dashboard, with a free plan for hobby sites.
Quick verdict
There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Simple Analytics if you want a free plan for small sites and can show a badge.
Amplitude vs Simple Analytics — Side by Side
| Amplitude | Simple Analytics | |
|---|---|---|
| Category | Analytics | Analytics |
| What it is | Product analytics platform | Privacy-friendly web analytics |
| What it measures | User behaviour, cohorts, experiments | Website traffic |
| Self-hosting | No (hosted) | No (hosted) |
| How you pay | Free tier, then event-based plans | Monthly plan by pageviews, plus per extra user |
| Free access | 2M events and 10K replays a month | 5 sites, 1 month of data, badge required |
| Pricing | Free · paid plans by quote | Free · paid from $20/mo |
| Starting price | Free tier available | Free tier available |
| Free tier | ||
| Best for | Analytics — product analytics, large free tier, experiments | Analytics — cookie-free, EU data, free hobby plan |
Pros & Cons
- Free plan covers 2M events a month
- Plus starts at $0 for the first 2M events
- Experiments and SSO on Growth
- Growth and Enterprise prices are not listed
- Free plan keeps 1 year of data and 10 saved charts
- One-page dashboard
- No personal data collected
- Free plan for hobby sites
- Limited depth for product analysis
- Free plan keeps 1 month of data
- Extra users cost $20 a month each
Key Features Compared
Amplitude
- Free: 2M events a month, 10,000 session replays, 1 year of data access, 10 saved charts
- Plus: starts at $0 with the first 2M events free, up to 70M events, heatmaps and 2-year data retention
- Growth: custom, event-based pricing with SSO, A/B testing and 20,000 replays
- Enterprise: custom, with RBAC, data access controls and 50,000 replays
- Free includes AI agents, MCP and agent analytics
Simple Analytics
- Free for hobby sites: 5 websites, 1 user, 1 month of data, badge required
- Self-serve from $20 a month for 100,000 pageviews; $20 a month per extra user
- Yearly billing gives 2 months free
- 14-day free trial, no credit card
- AI assistant available; data leaves the EU only if you opt in to such features
- Enterprise: custom pricing with a 30-day proof of concept
Choose Amplitude if…
- You want a free plan with up to 2M events a month.
- You expect to need experiments, SSO and access controls as the team grows.
- You want heatmaps alongside product analytics on a paid plan.
Choose Simple Analytics if…
- You want a free plan for small sites and can show a badge.
- You want analytics data kept in the EU by default.
- You want a trial without entering a card.
Frequently Asked Questions
Is Amplitude better than Simple Analytics?⌄
There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Simple Analytics if you want a free plan for small sites and can show a badge.
What is the difference between Amplitude and Simple Analytics?⌄
What it is — Amplitude: Product analytics platform. Simple Analytics: Privacy-friendly web analytics. What it measures — Amplitude: User behaviour, cohorts, experiments. Simple Analytics: Website traffic. How you pay — Amplitude: Free tier, then event-based plans. Simple Analytics: Monthly plan by pageviews, plus per extra user. Free access — Amplitude: 2M events and 10K replays a month. Simple Analytics: 5 sites, 1 month of data, badge required.
Amplitude vs Simple Analytics: which is cheaper?⌄
Amplitude pricing: Free · paid plans by quote. Simple Analytics pricing: Free · paid from $20/mo. Confirm current pricing on each tool's official site, as plans change.
When should I skip both Amplitude and Simple Analytics?⌄
Skip Amplitude if you want published per-event prices at every tier. Mixpanel lists Growth prices up to 20M events. Skip Simple Analytics if you need more than a month of history for free. Umami Hobby keeps 6 months.
Sources · tool facts checked November 2026
See more options in our guide to the best analytics tools for startups.
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