Amplitude vs PostHog: Which is Better in 2026?
Choosing between Amplitude and PostHog? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Amplitude is for: Product teams who want behavioural analytics with a large free event allowance and a path to experiments and governance.
PostHog is for: Product teams who want analytics, session replay, feature flags, experiments and error tracking in one tool with a free monthly allowance.
Quick verdict
There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose PostHog if you want product analytics, session replay and feature flags without stitching three tools together.
Amplitude vs PostHog — Side by Side
| Amplitude | PostHog | |
|---|---|---|
| Category | Analytics | Analytics |
| What it is | Product analytics platform | Product analytics suite |
| What it measures | User behaviour, cohorts, experiments | Product events, replays, flags, errors |
| Self-hosting | No (hosted) | Hobby deploy (about 100K events a month) |
| How you pay | Free tier, then event-based plans | Free allowance, then per-product usage |
| Free access | 2M events and 10K replays a month | 1M events and 5K recordings a month |
| Pricing | Free · paid plans by quote | Free · then usage-based |
| Starting price | Free tier available | Free tier available |
| Free tier | ||
| Best for | Analytics — product analytics, large free tier, experiments | Analytics — product analytics, session replay, feature flags |
Pros & Cons
- Free plan covers 2M events a month
- Plus starts at $0 for the first 2M events
- Experiments and SSO on Growth
- Growth and Enterprise prices are not listed
- Free plan keeps 1 year of data and 10 saved charts
- Free monthly allowance: 1M events and 5,000 recordings
- Analytics, replay, flags and error tracking in one tool
- Billing limit per product
- Usage is billed separately for each product
- Self-hosted hobby deploy suits about 100,000 events a month
- Free plan keeps 1 year of data and 1 project
Key Features Compared
Amplitude
- Free: 2M events a month, 10,000 session replays, 1 year of data access, 10 saved charts
- Plus: starts at $0 with the first 2M events free, up to 70M events, heatmaps and 2-year data retention
- Growth: custom, event-based pricing with SSO, A/B testing and 20,000 replays
- Enterprise: custom, with RBAC, data access controls and 50,000 replays
- Free includes AI agents, MCP and agent analytics
PostHog
- Free every month: 1M analytics events, 5,000 session recordings, 1M feature flag requests
- Also free monthly: 100,000 error-tracking exceptions and 1,500 survey responses
- Usage above the free allowance is billed per product, with a billing limit per product
- Paid plans keep events 7 years (1 year on free) and allow 6 projects (1 on free)
- Open source under MIT, except the ee directory; self-hosted hobby deployments suit about 100,000 events a month
Choose Amplitude if…
- You want a free plan with up to 2M events a month.
- You expect to need experiments, SSO and access controls as the team grows.
- You want heatmaps alongside product analytics on a paid plan.
Choose PostHog if…
- You want product analytics, session replay and feature flags without stitching three tools together.
- You want a free tier that resets monthly, with or without a card on file.
- You want to cap spend per product with billing limits.
Frequently Asked Questions
Is Amplitude better than PostHog?⌄
There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose PostHog if you want product analytics, session replay and feature flags without stitching three tools together.
What is the difference between Amplitude and PostHog?⌄
What it is — Amplitude: Product analytics platform. PostHog: Product analytics suite. What it measures — Amplitude: User behaviour, cohorts, experiments. PostHog: Product events, replays, flags, errors. Self-hosting — Amplitude: No (hosted). PostHog: Hobby deploy (about 100K events a month). How you pay — Amplitude: Free tier, then event-based plans. PostHog: Free allowance, then per-product usage. Free access — Amplitude: 2M events and 10K replays a month. PostHog: 1M events and 5K recordings a month.
Amplitude vs PostHog: which is cheaper?⌄
Amplitude pricing: Free · paid plans by quote. PostHog pricing: Free · then usage-based. Confirm current pricing on each tool's official site, as plans change.
When should I skip both Amplitude and PostHog?⌄
Skip Amplitude if you want published per-event prices at every tier. Mixpanel lists Growth prices up to 20M events. Skip PostHog if you only need simple website traffic stats. Plausible and Fathom are simpler.
Sources · tool facts checked November 2026
See more options in our guide to the best analytics tools for startups.
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