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Amplitude vs PostHog: Which is Better in 2026?

Analytics

Choosing between Amplitude and PostHog? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.

Amplitude is for: Product teams who want behavioural analytics with a large free event allowance and a path to experiments and governance.

PostHog is for: Product teams who want analytics, session replay, feature flags, experiments and error tracking in one tool with a free monthly allowance.

Quick verdict

There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose PostHog if you want product analytics, session replay and feature flags without stitching three tools together.

Amplitude vs PostHog — Side by Side

AmplitudePostHog
CategoryAnalyticsAnalytics
What it isProduct analytics platformProduct analytics suite
What it measuresUser behaviour, cohorts, experimentsProduct events, replays, flags, errors
Self-hostingNo (hosted)Hobby deploy (about 100K events a month)
How you payFree tier, then event-based plansFree allowance, then per-product usage
Free access2M events and 10K replays a month1M events and 5K recordings a month
PricingFree · paid plans by quoteFree · then usage-based
Starting priceFree tier availableFree tier available
Free tier
Best forAnalytics — product analytics, large free tier, experimentsAnalytics — product analytics, session replay, feature flags

Pros & Cons

  • Free plan covers 2M events a month
  • Plus starts at $0 for the first 2M events
  • Experiments and SSO on Growth
  • Growth and Enterprise prices are not listed
  • Free plan keeps 1 year of data and 10 saved charts
  • Free monthly allowance: 1M events and 5,000 recordings
  • Analytics, replay, flags and error tracking in one tool
  • Billing limit per product
  • Usage is billed separately for each product
  • Self-hosted hobby deploy suits about 100,000 events a month
  • Free plan keeps 1 year of data and 1 project

Key Features Compared

Amplitude

  • Free: 2M events a month, 10,000 session replays, 1 year of data access, 10 saved charts
  • Plus: starts at $0 with the first 2M events free, up to 70M events, heatmaps and 2-year data retention
  • Growth: custom, event-based pricing with SSO, A/B testing and 20,000 replays
  • Enterprise: custom, with RBAC, data access controls and 50,000 replays
  • Free includes AI agents, MCP and agent analytics

PostHog

  • Free every month: 1M analytics events, 5,000 session recordings, 1M feature flag requests
  • Also free monthly: 100,000 error-tracking exceptions and 1,500 survey responses
  • Usage above the free allowance is billed per product, with a billing limit per product
  • Paid plans keep events 7 years (1 year on free) and allow 6 projects (1 on free)
  • Open source under MIT, except the ee directory; self-hosted hobby deployments suit about 100,000 events a month

Choose Amplitude if…

  • You want a free plan with up to 2M events a month.
  • You expect to need experiments, SSO and access controls as the team grows.
  • You want heatmaps alongside product analytics on a paid plan.

Choose PostHog if…

  • You want product analytics, session replay and feature flags without stitching three tools together.
  • You want a free tier that resets monthly, with or without a card on file.
  • You want to cap spend per product with billing limits.

Frequently Asked Questions

Is Amplitude better than PostHog?⌄

There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose PostHog if you want product analytics, session replay and feature flags without stitching three tools together.

What is the difference between Amplitude and PostHog?⌄

What it is — Amplitude: Product analytics platform. PostHog: Product analytics suite. What it measures — Amplitude: User behaviour, cohorts, experiments. PostHog: Product events, replays, flags, errors. Self-hosting — Amplitude: No (hosted). PostHog: Hobby deploy (about 100K events a month). How you pay — Amplitude: Free tier, then event-based plans. PostHog: Free allowance, then per-product usage. Free access — Amplitude: 2M events and 10K replays a month. PostHog: 1M events and 5K recordings a month.

Amplitude vs PostHog: which is cheaper?⌄

Amplitude pricing: Free · paid plans by quote. PostHog pricing: Free · then usage-based. Confirm current pricing on each tool's official site, as plans change.

When should I skip both Amplitude and PostHog?⌄

Skip Amplitude if you want published per-event prices at every tier. Mixpanel lists Growth prices up to 20M events. Skip PostHog if you only need simple website traffic stats. Plausible and Fathom are simpler.

Sources · tool facts checked November 2026

  1. 1.Amplitude pricingamplitude.com
  2. 2.PostHog pricingposthog.com
  3. 3.PostHog on GitHubgithub.com

See more options in our guide to the best analytics tools for startups.

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