Amplitude vs Plausible: Which is Better in 2026?
Choosing between Amplitude and Plausible? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Amplitude is for: Product teams who want behavioural analytics with a large free event allowance and a path to experiments and governance.
Plausible is for: Site owners who want a simple, cookie-free traffic dashboard on a small monthly plan, or a self-hosted version.
Quick verdict
There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Plausible if you want a one-page traffic dashboard rather than event-level product analytics.
Amplitude vs Plausible — Side by Side
| Amplitude | Plausible | |
|---|---|---|
| Category | Analytics | Analytics |
| What it is | Product analytics platform | Privacy-friendly web analytics |
| What it measures | User behaviour, cohorts, experiments | Website traffic, goals and funnels |
| Self-hosting | No (hosted) | Yes, Community Edition (AGPL) |
| How you pay | Free tier, then event-based plans | Monthly plan by pageview volume |
| Free access | 2M events and 10K replays a month | 30-day trial; free self-hosted edition |
| Pricing | Free · paid plans by quote | From $9/mo |
| Starting price | Free tier available | From $9/mo |
| Free tier | — | |
| Best for | Analytics — product analytics, large free tier, experiments | Analytics — privacy-friendly, simple dashboard, open source |
Pros & Cons
- Free plan covers 2M events a month
- Plus starts at $0 for the first 2M events
- Experiments and SSO on Growth
- Growth and Enterprise prices are not listed
- Free plan keeps 1 year of data and 10 saved charts
- Cookie-free, one-page dashboard
- Free self-hosted Community Edition (AGPL)
- Imports Google Analytics history
- No free hosted plan (30-day trial)
- Funnels and revenue attribution start on Business
- No session replay or feature flags
Key Features Compared
Amplitude
- Free: 2M events a month, 10,000 session replays, 1 year of data access, 10 saved charts
- Plus: starts at $0 with the first 2M events free, up to 70M events, heatmaps and 2-year data retention
- Growth: custom, event-based pricing with SSO, A/B testing and 20,000 replays
- Enterprise: custom, with RBAC, data access controls and 50,000 replays
- Free includes AI agents, MCP and agent analytics
Plausible
- Starter $9 a month for up to 10,000 monthly pageviews and 1 site
- Growth $14 a month: up to 3 sites and 3 team members, shared links and embedded dashboards
- Business $19 a month: up to 10 sites, funnels, ecommerce revenue attribution and the Stats API (600 requests an hour)
- Prices rise with pageview volume; yearly billing gives 2 months free
- 30-day free trial, no credit card
- Community Edition: free, self-hosted, AGPL-licensed
Choose Amplitude if…
- You want to start free — Amplitude has a free tier and Plausible does not.
- You want a free plan with up to 2M events a month.
- You expect to need experiments, SSO and access controls as the team grows.
- You want heatmaps alongside product analytics on a paid plan.
Choose Plausible if…
- You want a one-page traffic dashboard rather than event-level product analytics.
- You want to self-host later with the same product.
- You want to import your Google Analytics history.
Frequently Asked Questions
Is Amplitude better than Plausible?⌄
There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Plausible if you want a one-page traffic dashboard rather than event-level product analytics.
What is the difference between Amplitude and Plausible?⌄
What it is — Amplitude: Product analytics platform. Plausible: Privacy-friendly web analytics. What it measures — Amplitude: User behaviour, cohorts, experiments. Plausible: Website traffic, goals and funnels. Self-hosting — Amplitude: No (hosted). Plausible: Yes, Community Edition (AGPL). How you pay — Amplitude: Free tier, then event-based plans. Plausible: Monthly plan by pageview volume. Free access — Amplitude: 2M events and 10K replays a month. Plausible: 30-day trial; free self-hosted edition.
Amplitude vs Plausible: which is cheaper?⌄
Amplitude pricing: Free · paid plans by quote. Plausible pricing: From $9/mo. Confirm current pricing on each tool's official site, as plans change.
When should I skip both Amplitude and Plausible?⌄
Skip Amplitude if you want published per-event prices at every tier. Mixpanel lists Growth prices up to 20M events. Skip Plausible if you need product analytics, session replay or feature flags. PostHog combines them.
Sources · tool facts checked November 2026
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