Amplitude vs Mixpanel: Which is Better in 2026?
Choosing between Amplitude and Mixpanel? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Amplitude is for: Product teams who want behavioural analytics with a large free event allowance and a path to experiments and governance.
Mixpanel is for: Product and growth teams analysing user behaviour across web and mobile who want unlimited seats on every plan.
Quick verdict
There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Mixpanel if you want funnels and retention for web and mobile with unlimited seats.
Amplitude vs Mixpanel — Side by Side
| Amplitude | Mixpanel | |
|---|---|---|
| Category | Analytics | Analytics |
| What it is | Product analytics platform | Product analytics platform |
| What it measures | User behaviour, cohorts, experiments | User events, funnels, retention, replays |
| Self-hosting | No (hosted) | No (hosted) |
| How you pay | Free tier, then event-based plans | Free tier, then by event volume |
| Free access | 2M events and 10K replays a month | 1M events and 10K replays a month |
| Pricing | Free · paid plans by quote | Free · paid from $140/mo |
| Starting price | Free tier available | Free tier available |
| Free tier | ||
| Best for | Analytics — product analytics, large free tier, experiments | Analytics — product analytics, unlimited seats, startups |
Pros & Cons
- Free plan covers 2M events a month
- Plus starts at $0 for the first 2M events
- Experiments and SSO on Growth
- Growth and Enterprise prices are not listed
- Free plan keeps 1 year of data and 10 saved charts
- Unlimited seats on every plan
- Free: 1M events and 10,000 session replays a month
- First year free for eligible startups
- Growth plans go up to 20M events; above that is Enterprise
- Hosted only; no self-hosting
Key Features Compared
Amplitude
- Free: 2M events a month, 10,000 session replays, 1 year of data access, 10 saved charts
- Plus: starts at $0 with the first 2M events free, up to 70M events, heatmaps and 2-year data retention
- Growth: custom, event-based pricing with SSO, A/B testing and 20,000 replays
- Enterprise: custom, with RBAC, data access controls and 50,000 replays
- Free includes AI agents, MCP and agent analytics
Mixpanel
- Free: up to 1M events and 10,000 session replays a month, unlimited seats
- Growth: first 1M events free, then from $140 a month for 1.5M events ($100 a month billed yearly)
- Growth goes up to 20M events and adds SAML SSO, multi-touch attribution and data warehouse connectors
- Free includes funnels, retention, experiments, feature flags (up to 10) and session replay
- Startup program: first year free for companies under 5 years old with up to $8M in funding
- Enterprise: custom pricing, HIPAA tools and anomaly detection
Choose Amplitude if…
- You want a free plan with up to 2M events a month.
- You expect to need experiments, SSO and access controls as the team grows.
- You want heatmaps alongside product analytics on a paid plan.
Choose Mixpanel if…
- You want funnels and retention for web and mobile with unlimited seats.
- You are an early-stage startup that qualifies for the free first year.
- You want session replay and experiments in the same tool as your event analytics.
Frequently Asked Questions
Is Amplitude better than Mixpanel?⌄
There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Mixpanel if you want funnels and retention for web and mobile with unlimited seats.
What is the difference between Amplitude and Mixpanel?⌄
What it measures — Amplitude: User behaviour, cohorts, experiments. Mixpanel: User events, funnels, retention, replays. How you pay — Amplitude: Free tier, then event-based plans. Mixpanel: Free tier, then by event volume. Free access — Amplitude: 2M events and 10K replays a month. Mixpanel: 1M events and 10K replays a month.
Amplitude vs Mixpanel: which is cheaper?⌄
Amplitude pricing: Free · paid plans by quote. Mixpanel pricing: Free · paid from $140/mo. Confirm current pricing on each tool's official site, as plans change.
When should I skip both Amplitude and Mixpanel?⌄
Skip Amplitude if you want published per-event prices at every tier. Mixpanel lists Growth prices up to 20M events. Skip Mixpanel if you want error tracking and surveys alongside analytics. PostHog includes them.
Sources · tool facts checked November 2026
See more options in our guide to the best analytics tools for startups.
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