Amplitude vs Firebase Analytics: Which is Better in 2026?
Choosing between Amplitude and Firebase Analytics? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Amplitude is for: Product teams who want behavioural analytics with a large free event allowance and a path to experiments and governance.
Firebase Analytics is for: Mobile app teams on Firebase who want free in-app analytics linked to the rest of the Firebase project.
Quick verdict
There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Firebase Analytics if your app already uses Firebase.
Amplitude vs Firebase Analytics — Side by Side
| Amplitude | Firebase Analytics | |
|---|---|---|
| Category | Analytics | Analytics |
| What it is | Product analytics platform | App analytics in Firebase |
| What it measures | User behaviour, cohorts, experiments | In-app events and engagement |
| Self-hosting | No (hosted) | No (hosted by Google) |
| How you pay | Free tier, then event-based plans | No cost on Spark and Blaze plans |
| Free access | 2M events and 10K replays a month | Full product |
| Pricing | Free · paid plans by quote | Free |
| Starting price | Free tier available | Free tier available |
| Free tier | ||
| Best for | Analytics — product analytics, large free tier, experiments | Analytics — mobile apps, Firebase, free |
Pros & Cons
- Free plan covers 2M events a month
- Plus starts at $0 for the first 2M events
- Experiments and SSO on Growth
- Growth and Enterprise prices are not listed
- Free plan keeps 1 year of data and 10 saved charts
- No cost on Spark and Blaze plans
- Linked to other Firebase products in the project
- SDKs for iOS and Android
- Built for apps rather than website-only analytics
- Hosted by Google only; no self-hosting
Key Features Compared
Amplitude
- Free: 2M events a month, 10,000 session replays, 1 year of data access, 10 saved charts
- Plus: starts at $0 with the first 2M events free, up to 70M events, heatmaps and 2-year data retention
- Growth: custom, event-based pricing with SSO, A/B testing and 20,000 replays
- Enterprise: custom, with RBAC, data access controls and 50,000 replays
- Free includes AI agents, MCP and agent analytics
Firebase Analytics
- Analytics is a no-cost product on both the Spark (free) and Blaze (pay-as-you-go) plans
- Listed alongside other no-cost Firebase products such as A/B Testing and App Distribution
- No-cost usage quotas apply at the project level
Choose Amplitude if…
- You want a free plan with up to 2M events a month.
- You expect to need experiments, SSO and access controls as the team grows.
- You want heatmaps alongside product analytics on a paid plan.
Choose Firebase Analytics if…
- Your app already uses Firebase.
- You want free in-app event analytics for iOS and Android.
- You want analytics linked to other Firebase products in the same project.
Frequently Asked Questions
Is Amplitude better than Firebase Analytics?⌄
There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Firebase Analytics if your app already uses Firebase.
What is the difference between Amplitude and Firebase Analytics?⌄
What it is — Amplitude: Product analytics platform. Firebase Analytics: App analytics in Firebase. What it measures — Amplitude: User behaviour, cohorts, experiments. Firebase Analytics: In-app events and engagement. Self-hosting — Amplitude: No (hosted). Firebase Analytics: No (hosted by Google). How you pay — Amplitude: Free tier, then event-based plans. Firebase Analytics: No cost on Spark and Blaze plans. Free access — Amplitude: 2M events and 10K replays a month. Firebase Analytics: Full product.
Amplitude vs Firebase Analytics: which is cheaper?⌄
Amplitude pricing: Free · paid plans by quote. Firebase Analytics pricing: Free. Confirm current pricing on each tool's official site, as plans change.
When should I skip both Amplitude and Firebase Analytics?⌄
Skip Amplitude if you want published per-event prices at every tier. Mixpanel lists Growth prices up to 20M events. Skip Firebase Analytics if you need attribution for paid install campaigns. AppsFlyer measures those.
Sources · tool facts checked November 2026
See more options in our guide to the best analytics tools for startups.
Still not sure which to pick?
Get a free, AI-powered tech stack — including the best analytics pick for your budget and team — in 60 seconds.