Amplitude vs Fathom Analytics: Which is Better in 2026?
Choosing between Amplitude and Fathom Analytics? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Amplitude is for: Product teams who want behavioural analytics with a large free event allowance and a path to experiments and governance.
Fathom Analytics is for: Agencies and site owners running many websites who want cookie-free traffic stats on one plan.
Quick verdict
There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Fathom Analytics if you run many sites and want them on one plan.
Amplitude vs Fathom Analytics — Side by Side
| Amplitude | Fathom Analytics | |
|---|---|---|
| Category | Analytics | Analytics |
| What it is | Product analytics platform | Privacy-friendly web analytics |
| What it measures | User behaviour, cohorts, experiments | Website traffic, events and revenue |
| Self-hosting | No (hosted) | No (hosted) |
| How you pay | Free tier, then event-based plans | Monthly plan by pageviews |
| Free access | 2M events and 10K replays a month | 7-day trial (card required) |
| Pricing | Free · paid plans by quote | From $15/mo |
| Starting price | Free tier available | From $15/mo |
| Free tier | — | |
| Best for | Analytics — product analytics, large free tier, experiments | Analytics — cookie-free, many sites, agencies |
Pros & Cons
- Free plan covers 2M events a month
- Plus starts at $0 for the first 2M events
- Experiments and SSO on Growth
- Growth and Enterprise prices are not listed
- Free plan keeps 1 year of data and 10 saved charts
- No cookie banner required, per the vendor
- 50 sites on the entry plan
- Pricing depends only on pageviews
- No funnels or session replay
- 7-day trial requires a card
- No self-hosted version
Key Features Compared
Amplitude
- Free: 2M events a month, 10,000 session replays, 1 year of data access, 10 saved charts
- Plus: starts at $0 with the first 2M events free, up to 70M events, heatmaps and 2-year data retention
- Growth: custom, event-based pricing with SSO, A/B testing and 20,000 replays
- Enterprise: custom, with RBAC, data access controls and 50,000 replays
- Free includes AI agents, MCP and agent analytics
Fathom Analytics
- $15 a month for up to 100,000 pageviews, with at least 50 sites
- Tiers up to $470 a month for 25M pageviews; custom above that
- Event and revenue tracking, UTM campaigns, shared dashboards and an analytics API on every plan
- No cookie banners required, per the pricing page
- Extra sites: $10 a month per pack of 50; yearly billing gives 2 months free
- 7-day trial; card required
Choose Amplitude if…
- You want to start free — Amplitude has a free tier and Fathom Analytics does not.
- You want a free plan with up to 2M events a month.
- You expect to need experiments, SSO and access controls as the team grows.
- You want heatmaps alongside product analytics on a paid plan.
Choose Fathom Analytics if…
- You run many sites and want them on one plan.
- You want cookie-free traffic analytics with revenue and event tracking.
- You want pricing that depends only on pageviews.
Frequently Asked Questions
Is Amplitude better than Fathom Analytics?⌄
There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Fathom Analytics if you run many sites and want them on one plan.
What is the difference between Amplitude and Fathom Analytics?⌄
What it is — Amplitude: Product analytics platform. Fathom Analytics: Privacy-friendly web analytics. What it measures — Amplitude: User behaviour, cohorts, experiments. Fathom Analytics: Website traffic, events and revenue. How you pay — Amplitude: Free tier, then event-based plans. Fathom Analytics: Monthly plan by pageviews. Free access — Amplitude: 2M events and 10K replays a month. Fathom Analytics: 7-day trial (card required).
Amplitude vs Fathom Analytics: which is cheaper?⌄
Amplitude pricing: Free · paid plans by quote. Fathom Analytics pricing: From $15/mo. Confirm current pricing on each tool's official site, as plans change.
When should I skip both Amplitude and Fathom Analytics?⌄
Skip Amplitude if you want published per-event prices at every tier. Mixpanel lists Growth prices up to 20M events. Skip Fathom Analytics if you want to self-host. Plausible and Umami have self-hosted versions.
Sources · tool facts checked November 2026
See more options in our guide to the best analytics tools for startups.
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