Amplitude vs AppsFlyer: Which is Better in 2026?
Choosing between Amplitude and AppsFlyer? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.
Amplitude is for: Product teams who want behavioural analytics with a large free event allowance and a path to experiments and governance.
AppsFlyer is for: Mobile app marketers who need to attribute installs and in-app actions to paid campaigns.
Quick verdict
There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs.
Amplitude vs AppsFlyer — Side by Side
| Amplitude | AppsFlyer | |
|---|---|---|
| Category | Analytics | Analytics |
| What it is | Product analytics platform | Mobile attribution platform |
| What it measures | User behaviour, cohorts, experiments | Installs and conversions by campaign |
| Self-hosting | No (hosted) | No (hosted) |
| How you pay | Free tier, then event-based plans | Per conversion ($0.07 on Growth) |
| Free access | 2M events and 10K replays a month | 12,000 conversions in the first year |
| Pricing | Free · paid plans by quote | Free · then usage-based |
| Starting price | Free tier available | Free tier available |
| Free tier | ||
| Best for | Analytics — product analytics, large free tier, experiments | Analytics — mobile attribution, paid campaigns, ROAS |
Pros & Cons
- Free plan covers 2M events a month
- Plus starts at $0 for the first 2M events
- Experiments and SSO on Growth
- Growth and Enterprise prices are not listed
- Free plan keeps 1 year of data and 10 saved charts
- Free Zero plan: 12,000 conversions in the first year
- Pay-as-you-go Growth at $0.07 per conversion
- Organic installs are not counted
- Zero plan excludes apps with paid activities
- Fraud protection is on Enterprise
- Measures attribution, not product funnels
Key Features Compared
Amplitude
- Free: 2M events a month, 10,000 session replays, 1 year of data access, 10 saved charts
- Plus: starts at $0 with the first 2M events free, up to 70M events, heatmaps and 2-year data retention
- Growth: custom, event-based pricing with SSO, A/B testing and 20,000 replays
- Enterprise: custom, with RBAC, data access controls and 50,000 replays
- Free includes AI agents, MCP and agent analytics
AppsFlyer
- Zero (free): 12,000 free conversions in the first year; not for apps with paid activities
- Growth: pay-as-you-go at $0.07 per conversion after the 12,000 free
- Growth adds basic mobile attribution for paid campaigns
- Enterprise: custom pricing with cross-channel attribution, ROAS optimization and fraud protection
- Organic installs and actions are not counted and are free
Choose Amplitude if…
- You want a free plan with up to 2M events a month.
- You expect to need experiments, SSO and access controls as the team grows.
- You want heatmaps alongside product analytics on a paid plan.
Choose AppsFlyer if…
- You run paid campaigns for a mobile app and need to know which ones drive installs.
- You want to start pay-as-you-go rather than sign an annual contract.
- You need mobile fraud detection on an enterprise plan.
Frequently Asked Questions
Is Amplitude better than AppsFlyer?⌄
There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs.
What is the difference between Amplitude and AppsFlyer?⌄
What it is — Amplitude: Product analytics platform. AppsFlyer: Mobile attribution platform. What it measures — Amplitude: User behaviour, cohorts, experiments. AppsFlyer: Installs and conversions by campaign. How you pay — Amplitude: Free tier, then event-based plans. AppsFlyer: Per conversion ($0.07 on Growth). Free access — Amplitude: 2M events and 10K replays a month. AppsFlyer: 12,000 conversions in the first year.
Amplitude vs AppsFlyer: which is cheaper?⌄
Amplitude pricing: Free · paid plans by quote. AppsFlyer pricing: Free · then usage-based. Confirm current pricing on each tool's official site, as plans change.
When should I skip both Amplitude and AppsFlyer?⌄
Skip Amplitude if you want published per-event prices at every tier. Mixpanel lists Growth prices up to 20M events. Skip AppsFlyer if you only need in-app usage analytics. Firebase Analytics is free.
Sources · tool facts checked November 2026
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