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Amplitude vs AppsFlyer: Which is Better in 2026?

Analytics

Choosing between Amplitude and AppsFlyer? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.

Amplitude is for: Product teams who want behavioural analytics with a large free event allowance and a path to experiments and governance.

AppsFlyer is for: Mobile app marketers who need to attribute installs and in-app actions to paid campaigns.

Quick verdict

There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs.

Amplitude vs AppsFlyer — Side by Side

AmplitudeAppsFlyer
CategoryAnalyticsAnalytics
What it isProduct analytics platformMobile attribution platform
What it measuresUser behaviour, cohorts, experimentsInstalls and conversions by campaign
Self-hostingNo (hosted)No (hosted)
How you payFree tier, then event-based plansPer conversion ($0.07 on Growth)
Free access2M events and 10K replays a month12,000 conversions in the first year
PricingFree · paid plans by quoteFree · then usage-based
Starting priceFree tier availableFree tier available
Free tier
Best forAnalytics — product analytics, large free tier, experimentsAnalytics — mobile attribution, paid campaigns, ROAS

Pros & Cons

  • Free plan covers 2M events a month
  • Plus starts at $0 for the first 2M events
  • Experiments and SSO on Growth
  • Growth and Enterprise prices are not listed
  • Free plan keeps 1 year of data and 10 saved charts
  • Free Zero plan: 12,000 conversions in the first year
  • Pay-as-you-go Growth at $0.07 per conversion
  • Organic installs are not counted
  • Zero plan excludes apps with paid activities
  • Fraud protection is on Enterprise
  • Measures attribution, not product funnels

Key Features Compared

Amplitude

  • Free: 2M events a month, 10,000 session replays, 1 year of data access, 10 saved charts
  • Plus: starts at $0 with the first 2M events free, up to 70M events, heatmaps and 2-year data retention
  • Growth: custom, event-based pricing with SSO, A/B testing and 20,000 replays
  • Enterprise: custom, with RBAC, data access controls and 50,000 replays
  • Free includes AI agents, MCP and agent analytics

AppsFlyer

  • Zero (free): 12,000 free conversions in the first year; not for apps with paid activities
  • Growth: pay-as-you-go at $0.07 per conversion after the 12,000 free
  • Growth adds basic mobile attribution for paid campaigns
  • Enterprise: custom pricing with cross-channel attribution, ROAS optimization and fraud protection
  • Organic installs and actions are not counted and are free

Choose Amplitude if…

  • You want a free plan with up to 2M events a month.
  • You expect to need experiments, SSO and access controls as the team grows.
  • You want heatmaps alongside product analytics on a paid plan.

Choose AppsFlyer if…

  • You run paid campaigns for a mobile app and need to know which ones drive installs.
  • You want to start pay-as-you-go rather than sign an annual contract.
  • You need mobile fraud detection on an enterprise plan.

Frequently Asked Questions

Is Amplitude better than AppsFlyer?⌄

There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs.

What is the difference between Amplitude and AppsFlyer?⌄

What it is — Amplitude: Product analytics platform. AppsFlyer: Mobile attribution platform. What it measures — Amplitude: User behaviour, cohorts, experiments. AppsFlyer: Installs and conversions by campaign. How you pay — Amplitude: Free tier, then event-based plans. AppsFlyer: Per conversion ($0.07 on Growth). Free access — Amplitude: 2M events and 10K replays a month. AppsFlyer: 12,000 conversions in the first year.

Amplitude vs AppsFlyer: which is cheaper?⌄

Amplitude pricing: Free · paid plans by quote. AppsFlyer pricing: Free · then usage-based. Confirm current pricing on each tool's official site, as plans change.

When should I skip both Amplitude and AppsFlyer?⌄

Skip Amplitude if you want published per-event prices at every tier. Mixpanel lists Growth prices up to 20M events. Skip AppsFlyer if you only need in-app usage analytics. Firebase Analytics is free.

Sources · tool facts checked November 2026

  1. 1.Amplitude pricingamplitude.com
  2. 2.AppsFlyer pricingappsflyer.com

See more options in our guide to the best analytics tools for startups.

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