Social Media Management

Agorapulse vs Loomly: Which is Better in 2026?

Choosing between Agorapulse and Loomly? Both are popular social media management tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.

Quick verdict

Both are solid social media management options. Loomly is cheaper to start, but the right choice depends on the specific features and integrations you need.

Agorapulse vs Loomly — Side by Side

AgorapulseLoomly
CategorySocial Media ManagementSocial Media Management
PricingFrom $79/moFrom $65/mo
Starting priceFrom $79/moFrom $65/mo
Free tier
Rating4.14.0
Best forSocial Media Management — social, schedulingSocial Media Management — social, scheduling

Pros & Cons

  • Best-in-class social inbox
  • Genuinely useful ROI reporting
  • Good moderation tooling
  • Expensive for a small team
  • Extra profiles cost $10-15/month each
  • Approval flow is the clearest of any tool here
  • Post ideas help teams that stall on content
  • Calendar view is excellent
  • Jump from Starter to Beyond is enormous
  • Analytics are thinner than Sprout or Agorapulse

Key Features Compared

Agorapulse

  • 10 social profiles
  • Unified social inbox
  • Publishing calendar
  • Basic reporting
  • Saved replies

Loomly

  • 12 social accounts
  • 3 users
  • Content calendar
  • Post ideas and optimisation tips
  • Approval workflows

Choose Agorapulse if…

  • Best-in-class social inbox
  • Genuinely useful ROI reporting
  • Good moderation tooling
Agorapulse review & pricing

Choose Loomly if…

  • Budget is tight — paid plans start lower ($65/mo vs $79/mo).
  • Approval flow is the clearest of any tool here
  • Post ideas help teams that stall on content
  • Calendar view is excellent
Loomly review & pricing

Frequently Asked Questions

Is Agorapulse better than Loomly?

Both are solid social media management options. Loomly is cheaper to start, but the right choice depends on the specific features and integrations you need.

What is the difference between Agorapulse and Loomly?

Agorapulse — Social management with inbox-first workflows and paid-social reporting. Loomly — Calendar-led social planning with post ideas and approval flows. Both are social media management tools; the comparison table above breaks down pricing, free tiers, and what each is best for.

Agorapulse vs Loomly: which is cheaper?

Agorapulse pricing: From $79/mo. Loomly pricing: From $65/mo. Confirm current pricing on each tool's official site, as plans change.

Which is rated higher, Agorapulse or Loomly?

In our catalog, Agorapulse rates 4.1 out of 5 and Loomly rates 4.0 out of 5, so Agorapulse has a slight edge on reviews.

See more options in our guide to the best social media management tools for startups.

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