---
title: "Microsoft Clarity Pricing, Features & Alternatives (2026)"
description: "Microsoft Clarity review: Session Replay & Heatmaps tool — Free tier, plans, pros & cons, and the best Microsoft Clarity alternatives compared for startups in 2026."
source: https://appstackbuilder.com/tools/microsoft-clarity
retrieved: 2026-10-07
---

![Microsoft Clarity logo](https://www.google.com/s2/favicons?domain=clarity.microsoft.com&sz=128)

[Session Replay & Heatmaps](https://appstackbuilder.com/categories/session-replay)Free tier

# Microsoft Clarity: Pricing, Features & Alternatives

Clarity is the reason many small sites never pay for this category. Microsoft states it is "free forever", with no traffic limits, no sampling and no upgrade path to be pushed into. You get session recordings, click and scroll heatmaps, rage-click and dead-click detection, AI-generated session summaries, and a Google Analytics integration that links GA segments to recordings. The limits are about retention, not volume. Recordings are kept for 30 days, heatmaps for up to 9 months, and each heatmap is built from up to 100,000 page views. Team members per project are unlimited.

Category

Session Replay & Heatmaps

Pricing

Free tier available

Free tier

Yes

Best for

Session Replay & Heatmaps — heatmaps, free

[Visit Microsoft Clarity official site](https://clarity.microsoft.com/)

## Microsoft Clarity Pricing Plans (2026)

| Plan        | Price             | Highlights                                                                                      |
| ----------- | ----------------- | ----------------------------------------------------------------------------------------------- |
| FreePopular | $0 (free forever) | Unlimited traffic, no sampling · Recordings retained 30 days · Heatmaps retained up to 9 months |

Pricing summary: Free. Always confirm current pricing on the official site.

## Key Microsoft Clarity Features

* ✓Unlimited traffic, no sampling
* ✓Recordings retained 30 days
* ✓Heatmaps retained up to 9 months
* ✓Unlimited team members

### ✓ Pros

* +Completely free at any traffic level
* +Rage-click and dead-click insights out of the box
* +Two-minute install, works alongside GA

### ✗ Cons

* −30-day recording retention with no way to pay for more
* −No surveys, funnels or product analytics depth
* −Data goes to Microsoft, which some privacy reviews will flag

## Best Microsoft Clarity Alternatives

[Compare all ](https://appstackbuilder.com/tool-alternatives/microsoft-clarity)

[![Fullstory logo](https://www.google.com/s2/favicons?domain=fullstory.com&sz=128)FullstoryFree · paid plans by quote](https://appstackbuilder.com/tools/fullstory)[![Hotjar logo](https://www.google.com/s2/favicons?domain=hotjar.com&sz=128)HotjarFree · paid from $49/mo](https://appstackbuilder.com/tools/hotjar)[![Mouseflow logo](https://www.google.com/s2/favicons?domain=mouseflow.com&sz=128)MouseflowFree · paid from $25/mo](https://appstackbuilder.com/tools/mouseflow)

## Microsoft Clarity Compared

[Microsoft Clarity vs Fullstory](https://appstackbuilder.com/compare/fullstory-vs-microsoft-clarity)[Microsoft Clarity vs Hotjar](https://appstackbuilder.com/compare/hotjar-vs-microsoft-clarity)[Microsoft Clarity vs Mouseflow](https://appstackbuilder.com/compare/microsoft-clarity-vs-mouseflow)

## Microsoft Clarity FAQ

What is Microsoft Clarity used for?⌄

Microsoft Clarity is a session replay & heatmaps tool. Free session recordings and heatmaps from Microsoft, with no traffic limits, no sampling and no paid tier.

Is Microsoft Clarity free?⌄

Yes — Microsoft Clarity has a free tier you can start with, and paid plans for more usage and features.

How much does Microsoft Clarity cost?⌄

Microsoft Clarity is free to use.

What are the best Microsoft Clarity alternatives?⌄

Popular Microsoft Clarity alternatives include Fullstory, Hotjar, Mouseflow. Compare pricing and features on our Microsoft Clarity alternatives page.

## Not sure if Microsoft Clarity fits your stack?

Get a free, AI-powered tech stack tailored to your budget, app type, and team size — including the best session replay & heatmaps pick for you.

[Build my stack free ](https://appstackbuilder.com/)