---
title: "Matomo Pricing, Features & Alternatives (2026)"
description: "Matomo review: Analytics tool — Free tier, plans, pros & cons, and the best Matomo alternatives compared for startups in 2026."
source: https://appstackbuilder.com/tools/matomo
retrieved: 2026-08-24
---

![Matomo logo](https://appstackbuilder.com/logos/matomo.webp)

[Analytics](https://appstackbuilder.com/categories/analytics)Free tier

# Matomo: Pricing, Features & Alternatives

Google Analytics alternative with full data ownership.

Category

Analytics

Pricing

Free tier available

Free tier

Yes

Best for

Analytics — privacy, self-hosted

[Visit Matomo official site](https://matomo.org)

## Matomo Pricing Plans (2026)

| Plan         | Price              | Highlights                                                                         |
| ------------ | ------------------ | ---------------------------------------------------------------------------------- |
| CloudPopular | $26 / month        | Pageview and visitor tracking · Traffic source breakdown · Custom events and goals |
| On-Premise   | Free (self-hosted) | Everything in Cloud · Higher usage limits · Additional team seats                  |

Pricing summary: Free · paid from $26/mo. Always confirm current pricing on the official site.

## Key Matomo Features

* ✓Pageview and visitor tracking
* ✓Traffic source breakdown
* ✓Custom events and goals
* ✓Dashboards and reports

### ✓ Pros

* +You own 100% of the data
* +Closest feature parity with GA
* +Self-hosting is free

### ✗ Cons

* −Heavier than the minimal trackers
* −On-premise needs real maintenance

## Best Matomo Alternatives

[Compare all ](https://appstackbuilder.com/tool-alternatives/matomo)

[![Umami logo](https://appstackbuilder.com/logos/umami.svg)UmamiFree · paid from $20/mo](https://appstackbuilder.com/tools/umami)[![Firebase Analytics logo](https://appstackbuilder.com/firebase.svg)Firebase AnalyticsFree](https://appstackbuilder.com/tools/firebase-analytics)[![Google Analytics logo](https://appstackbuilder.com/google-analytics.svg)Google AnalyticsFree](https://appstackbuilder.com/tools/google-analytics)[![Fathom Analytics logo](https://appstackbuilder.com/logos/fathom.svg)Fathom AnalyticsFrom $14/mo](https://appstackbuilder.com/tools/fathom)[![Simple Analytics logo](https://appstackbuilder.com/logos/simple-analytics.svg)Simple AnalyticsFrom $20/mo](https://appstackbuilder.com/tools/simple-analytics)[![Plausible logo](https://appstackbuilder.com/plausible.svg)PlausibleFrom $9/mo](https://appstackbuilder.com/tools/plausible)

## Matomo Compared

[Matomo vs Fathom Analytics](https://appstackbuilder.com/compare/fathom-vs-matomo)[Matomo vs Umami](https://appstackbuilder.com/compare/matomo-vs-umami)[Matomo vs Simple Analytics](https://appstackbuilder.com/compare/matomo-vs-simple-analytics)

## Matomo FAQ

What is Matomo used for?⌄

Matomo is a analytics tool. Google Analytics alternative with full data ownership.

Is Matomo free?⌄

Yes — Matomo has a free tier you can start with, and paid plans for more usage and features.

How much does Matomo cost?⌄

Matomo offers a free tier, with paid plans starting at $26/month.

What are the best Matomo alternatives?⌄

Popular Matomo alternatives include Umami, Firebase Analytics, Google Analytics, Fathom Analytics, Simple Analytics. Compare pricing and features on our Matomo alternatives page.

## Not sure if Matomo fits your stack?

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