---
title: "Mailchimp Pricing, Features & Alternatives (2026)"
description: "Mailchimp review: Sales & Marketing tool — Free tier, plans, pros & cons, and the best Mailchimp alternatives compared for startups in 2026."
source: https://appstackbuilder.com/tools/mailchimp
retrieved: 2026-08-30
---

![Mailchimp logo](https://appstackbuilder.com/mailchimp.svg)

[Sales & Marketing](https://appstackbuilder.com/categories/sales%5Fmarketing)Free tier

# Mailchimp: Pricing, Features & Alternatives

Mailchimp pioneered self-serve email marketing and remains the most widely used platform, especially for content creators and e-commerce. The free plan supports up to 500 contacts and 1,000 sends/month. Known for its intuitive template builder, audience segmentation, and native integrations with Shopify, WordPress, and hundreds more. Paid plans unlock A/B testing, predictive segmentation, and dedicated onboarding.

Category

Sales & Marketing

Pricing

Free tier available

Free tier

Yes

Best for

Sales & Marketing — email-marketing, newsletter

[Visit Mailchimp official site](https://mailchimp.com/)

## Mailchimp Pricing Plans (2026)

| Plan        | Price            | Highlights                                                                                 |
| ----------- | ---------------- | ------------------------------------------------------------------------------------------ |
| FreePopular | $0 / month       | 500 contacts · 1,000 email sends/month · 1 audience                                        |
| Essentials  | From $13 / month | 500+ contacts (scales by list size) · 5,000 email sends/month (10× contacts) · 3 audiences |
| Standard    | From $20 / month | 500+ contacts · 6,000 email sends/month · 5 audiences                                      |

Pricing summary: Free · paid from $13/mo. Always confirm current pricing on the official site.

## Key Mailchimp Features

* ✓500 contacts
* ✓1,000 email sends/month
* ✓1 audience
* ✓Basic email templates
* ✓Landing pages & forms
* ✓Marketing CRM
* ✓Basic reports
* ✓Mailchimp branding

### ✓ Pros

* +Most recognizable brand — easy integrations everywhere
* +Excellent drag-and-drop editor
* +Strong e-commerce integrations
* +Large template library

### ✗ Cons

* −Free plan limited to 500 contacts (less than competitors)
* −Pricing scales steeply with list size
* −Automation only from Standard plan

## Best Mailchimp Alternatives

[Compare all ](https://appstackbuilder.com/tool-alternatives/mailchimp)

[![Brevo logo](https://appstackbuilder.com/brevo.svg)BrevoFree · paid from $9/mo](https://appstackbuilder.com/tools/brevo)[![ActiveCampaign logo](https://appstackbuilder.com/logos/activecampaign.webp)ActiveCampaignFrom $15/mo](https://appstackbuilder.com/tools/activecampaign)[![Klaviyo logo](https://appstackbuilder.com/logos/klaviyo.png)KlaviyoFrom $20/mo](https://appstackbuilder.com/tools/klaviyo)[![Omnisend logo](https://appstackbuilder.com/logos/omnisend.png)OmnisendFrom $16/mo](https://appstackbuilder.com/tools/omnisend)

## Mailchimp Compared

[Mailchimp vs HubSpot CRM](https://appstackbuilder.com/compare/hubspot-vs-mailchimp)[Mailchimp vs Brevo](https://appstackbuilder.com/compare/brevo-vs-mailchimp)[Mailchimp vs Launch10](https://appstackbuilder.com/compare/launch10-vs-mailchimp)[Mailchimp vs Apollo.io](https://appstackbuilder.com/compare/apollo-vs-mailchimp)[Mailchimp vs Lemlist](https://appstackbuilder.com/compare/lemlist-vs-mailchimp)[Mailchimp vs ActiveCampaign](https://appstackbuilder.com/compare/activecampaign-vs-mailchimp)

## Mailchimp FAQ

What is Mailchimp used for?⌄

Mailchimp is a sales & marketing tool. The world's most popular email marketing platform with drag-and-drop campaigns, automations, and audience insights.

Is Mailchimp free?⌄

Yes — Mailchimp has a free tier you can start with, and paid plans for more usage and features.

How much does Mailchimp cost?⌄

Mailchimp offers a free tier, with paid plans starting at $13/month.

What are the best Mailchimp alternatives?⌄

Popular Mailchimp alternatives include Brevo, ActiveCampaign, Klaviyo, Omnisend. Compare pricing and features on our Mailchimp alternatives page.

## Not sure if Mailchimp fits your stack?

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