---
title: "Klaviyo Pricing, Features & Alternatives (2026)"
description: "Klaviyo review: Sales & Marketing tool — From $20/mo, plans, pros & cons, and the best Klaviyo alternatives compared for startups in 2026."
source: https://appstackbuilder.com/tools/klaviyo
retrieved: 2026-08-24
---

![Klaviyo logo](https://appstackbuilder.com/logos/klaviyo.png)

[Sales & Marketing](https://appstackbuilder.com/categories/sales%5Fmarketing)

# Klaviyo: Pricing, Features & Alternatives

Ecommerce marketing automation built on customer data.

Category

Sales & Marketing

Pricing

From $20/mo

Free tier

No

Best for

Sales & Marketing — marketing, email

[Visit Klaviyo official site](https://klaviyo.com)

## Klaviyo Pricing Plans (2026)

| Plan         | Price       | Highlights                                                                      |
| ------------ | ----------- | ------------------------------------------------------------------------------- |
| EmailPopular | $20 / month | Contact and list management · Email campaign builder · Automation and sequences |
| Email & SMS  | $35 / month | Everything in Email · Higher usage limits · Additional team seats               |

Pricing summary: From $20/mo. Always confirm current pricing on the official site.

## Key Klaviyo Features

* ✓Contact and list management
* ✓Email campaign builder
* ✓Automation and sequences
* ✓Performance analytics

### ✓ Pros

* +Best-in-class ecommerce segmentation
* +Deep Shopify integration
* +Strong revenue attribution

### ✗ Cons

* −Price scales hard with contacts
* −Overkill outside ecommerce

## Best Klaviyo Alternatives

[Compare all ](https://appstackbuilder.com/tool-alternatives/klaviyo)

[![Mailchimp logo](https://appstackbuilder.com/mailchimp.svg)MailchimpFree · paid from $13/mo](https://appstackbuilder.com/tools/mailchimp)[![Brevo logo](https://appstackbuilder.com/brevo.svg)BrevoFree · paid from $9/mo](https://appstackbuilder.com/tools/brevo)[![ActiveCampaign logo](https://appstackbuilder.com/logos/activecampaign.webp)ActiveCampaignFrom $15/mo](https://appstackbuilder.com/tools/activecampaign)[![Omnisend logo](https://appstackbuilder.com/logos/omnisend.png)OmnisendFrom $16/mo](https://appstackbuilder.com/tools/omnisend)

## Klaviyo Compared

[Klaviyo vs HubSpot CRM](https://appstackbuilder.com/compare/hubspot-vs-klaviyo)[Klaviyo vs Mailchimp](https://appstackbuilder.com/compare/klaviyo-vs-mailchimp)[Klaviyo vs Brevo](https://appstackbuilder.com/compare/brevo-vs-klaviyo)[Klaviyo vs Launch10](https://appstackbuilder.com/compare/klaviyo-vs-launch10)[Klaviyo vs Apollo.io](https://appstackbuilder.com/compare/apollo-vs-klaviyo)[Klaviyo vs Lemlist](https://appstackbuilder.com/compare/klaviyo-vs-lemlist)

## Klaviyo FAQ

What is Klaviyo used for?⌄

Klaviyo is a sales & marketing tool. Ecommerce marketing automation built on customer data.

Is Klaviyo free?⌄

Klaviyo does not offer a permanent free tier; paid plans start at $20/month.

How much does Klaviyo cost?⌄

Klaviyo plans start at $20/month.

What are the best Klaviyo alternatives?⌄

Popular Klaviyo alternatives include Mailchimp, Brevo, ActiveCampaign, Omnisend. Compare pricing and features on our Klaviyo alternatives page.

## Not sure if Klaviyo fits your stack?

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